Specialist - Digital Marketing - IT (3-5 yrs)

About Imperative Business Ventures Limited:

- Imperative Business Ventures Limited is a trusted partner in IT, ITeS, Back-Office Services, Digital BPM & Customer Support, and Digital Transformation.

- Based in Mumbai, India, we offer tailored tech solutions for business growth through an AI & Data Science Platform.

- Our services encompass AL & ML consultation, custom AI/ML model development, and efficient workflows delivered by a team of UX designers, developers, certified RPA developers, and AI experts.

- We are committed to driving innovation and delivering exceptional value to our clients.

About the Role:

- We are seeking a highly motivated and results-oriented Digital Marketing Specialist to join our growing team.

- This role will be instrumental in developing and executing our digital marketing strategies to increase brand awareness, generate leads, and drive business growth.

- The ideal candidate will have a strong understanding of digital marketing principles, a passion for innovation, and a proven track record of success.

Responsibilities:

- Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing.

- Social Media Management: Manage and grow our social media presence across platforms like LinkedIn, Twitter, Facebook, and others.

- Create engaging content, run targeted advertising campaigns, monitor social media trends, and analyze performance metrics.

- Search Engine Optimization (SEO): Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance to improve organic search rankings.

- Search Engine Marketing (SEM): Develop and manage paid advertising campaigns on platforms like Google Ads and LinkedIn Ads.

- Conduct A/B testing, optimize campaigns for conversions, and track ROI.

- Email Marketing: Create and execute email marketing campaigns to nurture leads, promote content, and drive conversions.

- Segment audiences, personalize email content, and analyze campaign performance.

- Content Marketing: Develop and execute a content marketing strategy to create valuable and engaging content, including blog posts, articles, infographics, videos, and case studies.

- Web Analytics: Utilize web analytics tools (Google Analytics) to track website traffic, user behavior, and campaign performance.

- Analyze data, generate reports, and provide insights to optimize digital marketing efforts.

- Performance Reporting: Regularly report on key performance indicators (KPIs) and provide recommendations for improvement.

- Stay Up-to-Date: Keep abreast of the latest digital marketing trends, technologies, and best practices.

- Collaboration: Collaborate with other teams, including sales, marketing, and product development, to ensure alignment and achieve business objectives.

- Budget Management: Manage digital marketing budgets effectively and ensure campaigns are delivered within budget.

Qualifications:

- Bachelor's/ master's degree in Marketing, Communications, or a related field.

- 3-5 years of proven experience in digital marketing.

- Specific experience level to be determined based on candidate pool and company needs.

- Strong understanding of digital marketing principles and best practices.

- Expertise in social media marketing, SEO, SEM, email marketing, and content marketing.

- Proficiency in web analytics tools (Google Analytics).

- Excellent communication (written and verbal) and presentation skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team.

- Experience with marketing automation tools is a plus.

- Familiarity with the IT and technology industry is a plus.

- Data-driven approach with a focus on results.