Retention Marketing Assistant Manager

Work Timings: 10:15 am - 7:15 pm
Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Reports to: Sr. Manager
Work Mode: 100% Work from Office
Age Criteria: Upto 30 years

Why IIDE:
At IIDE, we are dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions. As a leading institution in digital education, we offer competitive salaries and numerous opportunities for career development. Join us to be part of a dynamic team focused on shaping the future of digital marketing education and making a significant difference in students' lives.

About the Role:
As the Retention Marketing Assistant Manager at Lower Parel, Mumbai, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives.

What You'll Do:

Customer Retention Strategy and Execution:

• Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.
• Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

Marketing Automation and Campaign Management:

• Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.
• Collaborate in designing and executing customer journeys that support long-term retention goals.

Team Collaboration:

• Work closely with the retention marketing team to manage projects and campaigns.
• Provide input and support to ensure team goals are met.

Performance Analysis and Optimization:

• Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.
• Assist in providing data-driven insights for continuous improvement of retention strategies.

Requirements

Who You Are:

Must-Have:

• Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution.
• Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
• Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.
• Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content.
• Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.
• Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.

Should Have:

• Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp.
• Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.
• Referral Program Management: Experience in supporting referral programs to increase customer loyalty.
• Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively.

Nice to Have:

• Industry Knowledge: Understanding of the latest trends and best practices in retention marketing.
• Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences.
• Cross-Channel Coordination: Experience in collaborating with other marketing teams.
• Adaptability: Ability to thrive in fast-paced environments with shifting priorities.

If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.