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Content Strategist (Copywriter) Lead
2-6 years
Mumbai
1 vacancy
Content Strategist (Copywriter) Lead
IIDE - The Digital School
posted 4hr ago
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Job Description
As the Content Strategist (Copywriter) Lead at our Lower Parel office, you will spearhead content strategy initiatives across diverse channels, ensuring alignment with business goals and enhancing brand visibility. Your role will focus on crafting high-impact content for SEO, infographics, websites, ads, video scripts, and brand campaigns. With a strong copywriting background and leadership abilities, you will shape our brand voice, ensuring consistency and engagement across all platforms.
What Youll Do:
Content Strategy and Development:
- Conduct keyword research, competitor and content gap analysis, and industry research to guide content creation.
- Write high-quality, SEO-optimized long-form and short-form content (e.g., blogs, landing pages, product descriptions) to drive website traffic, engagement, and conversions.
- Track analytics and performance using tools like Ahrefs or Semrush to refine and enhance content strategies.
- Ensure quality content creation and distribution across various platforms and channels.
Collaboration and Communication:
- Partner with marketing teams to develop communication strategies that boost customer loyalty and conversion rates.
- Create persuasive and engaging copy for emailers, pop-ups, web pushes, and WhatsApp messages to drive customer retention and engagement.
- Work with content production teams to ensure SEO-optimized and user-friendly video editing and graphic design.
Leadership and Performance Monitoring:
- Lead and mentor a team of content creators, providing guidance, feedback, and support as needed.
- Monitor and analyze content performance across platforms, focusing on metrics like website traffic and user engagement.
- Prepare detailed reports to assess content strategy effectiveness and identify improvement areas.
RequirementsMust-Have:
- Experience: 3-4 years of proven experience in content writing, strategy, and SEO.Expertise in delivering content across multiple marketing channels.
- Copywriting Skills: Strong ability to craft, plan, and edit high-impact content for various platforms.
- Retention Marketing Knowledge: Experience in handling marketing campaigns for retention platforms like emails, websites, and WhatsApp.
- Organizational Skills: Excellent time-management skills and ability to manage multiple projects effectively.
- Leadership: Proven ability to guide and nurture a team, fostering a creative and productive work environment.
Should-Have:
- Strong understanding of SEO and analytics tools like Ahrefs and Semrush.
- Demonstrated ability to collaborate with cross-functional teams for effective content communication strategies.
- Strategic mindset for content planning and campaign execution.
Nice-to-Have:
- Familiarity with the ed-tech industry and its content requirements.
- Experience in leading marketing campaigns for customer engagement and retention.
- Ability to innovate and bring fresh ideas to content strategy discussions.
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Employment Type: Full Time, Permanent
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What people at IIDE - The Digital School are saying
What IIDE - The Digital School employees are saying about work life
based on 70 employees
Strict timing
Alternate Saturday off
No travel
Day Shift
IIDE - The Digital School Benefits
Submitted by Company
Cafeteria 
Team Outings Education Assistance Job Training
Submitted by Employees
Work From Home 
Education Assistance 
Soft Skill Training 
Job Training 
Free Transport 
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IIDE - The Digital School Mumbai Office Location
Mumbai, Maharashtra Office
Headquarter
IIDE Campus, 1st Floor, AGES- Andheri Girls' Education Society, Swami Vivekananda Rd, near Andheri Station Road, Andheri West, Mumbai, Maharashtra.
Mumbai, Maharashtra
400058
400058
Education Counsellor (Lower Parel)
1-6 Yrs
₹ 2 - 6L/yr
Mumbai, Mumbai Suburban, Mumbai
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