Senior Seo Expert

Senior SEO

Roles and Responsibilities

• Research, ideate and implement SEO strategies to improve traffic and Search Ranking of Fawesome Website.
• Conduct regular technical audits of the website, collaborate with product team to fix issues. Ensure proper implementation of schema markup, robots.txt, XML sitemaps, and canonical tags.
• Strategize & conduct comprehensive keyword research and analysis to identify target keywords. Optimize website content, meta tags, headings, images, and URLs for better search engine rankings.
• Develop & execute link-building strategies to improve domain authority and increase referral traffic. Outreach campaigns and communication for acquiring high-quality backlinks with reputed websites.
• Knowledge of analytics tools like Google Analytics, Search Console, and other SEO tools to track performance. Generate detailed performance reports and present actionable insights to stakeholders.
• Competitor benchmarking to identify opportunities and threats. Leverage insights to refine SEO strategies and gain a competitive edge.
• Train team members on basic SEO principles and tools when required.
• Explore opportunities of increasing search traffic on CTV platforms like Roku, Fire TV, etc.
• Stay updated on the latest SEO trends, search engine algorithm changes, and industry developments.

Desired Candidate Profile

Key Skill-Sets

• Keyword Research
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Link Building
• Content Strategy
• Data Analysis Expert knowledge of GA, GTM, GSC, Firebase, Play Console, etc.
• SEO Tools Proficiency Skilled in tools like Semrush, Ahrefs, etc.
• Adaptability Staying updated with algorithm changes and latest Industry hacks

Nice to Have:

• Professional education in SEO
• Basic HTML Knowledge
• Social Media and Google Tools integration

Perks and Benefits

• Happy Work Culture
• Work from Home
• Flexi work hours