Senior Seo Specialist

We are seeking a highly skilled and experienced Senior SEO Specialist to join our team, responsible for maintaining and improving the search engine rankings of our coupons and deals website. The ideal candidate will have a deep understanding of SEO best practices, with a focus on both on-page and off-page optimization. They will be instrumental in driving organic traffic, improving site visibility, and ensuring that our website remains competitive.

1. SEO Strategy Development:

• Develop and implement comprehensive SEO strategies tailored to our coupons and deals website.
• Conduct competitive analysis to identify opportunities for ranking improvements.

2. On-Page Optimization:

• Perform detailed site audits to identify and rectify technical SEO issues.
• Optimize website structure, meta tags, headers, and content for target keywords.
• Ensure that all pages are fully optimized for search engines, focusing on improving load speeds, mobile usability, and user experience.

3. Off-Page Optimization & Link Building:

• Develop and execute a robust link-building strategy to acquire high-quality backlinks.
• Monitor and disavow toxic links to maintain the health of the websites backlink profile.
• Collaborate with industry influencers, bloggers, and other relevant partners to enhance our websites authority.

4. Content Collaboration:

• Work closely with the content team to identify content gaps and opportunities.
• Provide SEO guidelines to ensure that all new content is optimized for search engines.
• Assist in the creation of high-quality, keyword-rich content that aligns with user intent and drives organic traffic.

5. Performance Monitoring & Reporting:

• Regularly track and report on website performance using SEO tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Monitor rankings, traffic, and other key SEO metrics to measure the success of SEO efforts.
• Provide actionable insights and recommendations to continuously improve SEO performance.

6. Technical SEO Management:

• Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
• Ensure that the website is technically sound, with a focus on improving crawlability, indexing, and site architecture.
• Implement schema markup, rich snippets, and other advanced SEO techniques to enhance SERP visibility.

7. Competitor Analysis:

• Regularly analyze competitors to identify their strengths and weaknesses.
• Develop strategies to outperform competitors in key search rankings.

Qualifications:

• Proven experience as an SEO Specialist, preferably in the coupons, deals, or e-commerce industry.
• In-depth knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms and ranking factors.
• Experience with technical SEO, content optimization, and link-building strategies.
• Excellent analytical skills and attention to detail.
• Strong communication and collaboration skills, with the ability to work closely with content creators and developers.

Why Join Us?

• Be part of a dynamic team where your expertise will have a direct impact on the growth and success of our platform.
• Work in a collaborative environment that values innovation, continuous learning, and professional development.
• Competitive salary and benefits package, with opportunities for career advancement.

If you are passionate about SEO and are ready to take on a challenging role with the potential to drive significant results, we would love to hear from you!