Marketing Lead/Manager

Role & responsibilities

We are seeking a creative and detail-oriented Marketing Lead with a strong focus on content creation and design. This role requires a versatile individual who can develop and execute marketing strategies while also possessing the hands-on skills to create compelling presentations, flyers, and other marketing materials. The ideal candidate will be a data-driven marketer with a proven track record of success in B2B/B2C marketing, depending on the company's focus.

Key Responsibilities:

• Marketing Strategy & Planning:
• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research, competitive analysis, and identify target audiences.
• Define marketing KPIs and track campaign performance.
• Content Creation (Hands-on):
• Develop and write engaging content for various marketing channels (website, blog, social media, email campaigns, brochures, etc.).
• Create compelling presentations for sales pitches, conferences, webinars, and internal communications.
• Write and edit marketing copy that is clear, concise, and persuasive.
• Design & Visuals (Hands-on):
• Design visually appealing marketing materials, including flyers, brochures, social media graphics, website banners, and email templates.
• Ensure brand consistency across all design elements.
• Manage relationships with external designers or printers, as needed.
• Digital Marketing (Support):
• Support SEO/SEM campaigns, social media marketing, email marketing, and website analytics.
• Collaborate with digital marketing specialists to optimize online campaigns.
• Traditional Marketing (If relevant):
• Support traditional marketing activities, such as print advertising or event planning.
• Brand Management:
• Maintain brand consistency across all marketing channels.
• Develop and execute brand building initiatives.
• Collaboration:
• Work closely with sales, product development, and other teams to ensure marketing alignment.

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 3+ years of experience in marketing, with a demonstrable focus on content creation and design.
• Proven track record of creating effective marketing materials (portfolio required).
• Strong writing, editing, and communication skills.
• Proficiency in design software (e.g., Adobe Photoshop, Illustrator, InDesign, Canva).
• Familiarity with marketing principles and best practices.
• Ability to work independently and as part of a team