Email Marketing Executive

Role & responsibilities

IBNTech is looking for a results-driven Email Marketing Executive who will be responsible or the day-to-day setup, maintenance and management of B2B email marketing campaigns, with a focus on lead generation. Has exposure to US target audience and hands-on experience of generating leads via cold and bulk email marketing. Working within a digital marketing team, the email marketing specialist is solely responsible for all things related to email marketing technical setup, data quality, messaging, optimizing and sending emails to generate leads. Setting up, creation, optimization and scaling-up of email marketing will be the major role of this specialist.

Responsibilities:

• Ensure best practices for email marketing are maintained including but not limited to technical setup (IP warming, domain / email address warming, consistent flow of sending emails, consistent deliveries to inbox of target audience, no domain blockages, no email blockages, no complaints from tools being used for email marketing, etc.), messaging, optimization and sending of emails to generate leads via cold and bulk emailing.

Technical Setup:

• Ensure your requirements of platform(s), domain(s) and email address(es) are met with.
• Warming Up: of domains and IPs, as required. Ensure this is done regularly to maintain consistency at all levels.
• Define a SOP for IT team and your own team member(s) to follow in order to ensure a smooth-running campaign wrt domain, email, platform/server, etc.

Emails and Analytics:

• Build and Optimize email campaigns (in terms of call-to-action, content and messaging in the email, and liaising with other concerned stakeholders to get the job done)
• Understand the customer life cycle and align email campaigns with key messaging.
• Developing and Proofreading copy
• Personalization and Deliverability of the emails
• Testing and tweaking email content as needed.
• Managing email lists - Purge non-deliverable email addresses, opt-outs, and more.
• Segmenting email lists to optimize campaigns.
• Setting up various automation workflows
• Optimizing email signups and opt-ins
• Compiling reports
• Gathering insights on the audience
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and list segmentation for all direct and interactive marketing campaigns and communicate requirements to the internal team members focusing on data sourcing.
• Keep an eye on responses / actions, ensure CRM is populated with genuine leads based on these responses / actions and keep the sales team updated about daily response data.

Preferred candidate profile

Qualifications:

• Proven work experience as an email marketing specialist / email marketing executive or managerial role that shows actual exposure to full-cycle email marketing, from setup to ‘scale’.
• 1-3 years of B2B Email Marketing Experience with US as Primary Target Audience Geography and Lead Generation as the primary KPI. “Cold” AND “Bulk” Email Marketing experience a must.
• Must be proficient with HTML, content management systems, email marketing tools, marketing automation, Google Analytics for tracking performance, analytical and database tools.
• Excellent written communication and copywriting skills.
• Strong project management skills.
• A very sharp focus on technical and fundamentals of Email Marketing along with a drive to achieve targeted lead numbers.
• Bachelor’s Degree in marketing, business or similar; master’s degree will be an advantage.
• Must be comfortable working with large data sets as well as multiple email marketing platforms.
• Flexible to adapt to new email marketing platforms and take a decision, if and where required, to stop and/or replace an existing one with a better platform.
• Ability to observe, identify pointers in data, analyze them and take action.
• A keen attention to detail is strongly preferred.
• Understanding and Knowledge of Finance and Accounts, BPO services and B2B exposure, a must
• Ability to speak up/callout issues when they arise is strongly preferred.
• Strong prioritization, organization, people and project management skills
• Ability to multitask in a fast-paced environment and prioritize deadlines accordingly.

Personal attributes:

• A smart, versatile candidate with strong communication and interpersonal skills and a creative thinker focussed on lead generation via email marketing as well as finding and executing “what works”.
• Self-motivated, excels in a fast-paced, goals-driven environment with the ability to adapt to

change quickly.

• A teamwork attitude, willing to take on extra tasks and see them through.
• Acute attention to detail and problem-solving skills are necessary attributes for the role.
• Prioritization, time and task management

Perks and benefits