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Email Marketing Executive
Mayura Consultancy Services
posted 2d ago
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Flexible timing
Key skills for the job
Job Description
- We are seeking a creative and results-driven Email Marketer to join our dynamic marketing team
- The ideal candidate will have a strong understanding of email marketing strategies, experience with various email platforms, and a keen eye for detail
- This role will be responsible for creating, managing, and optimizing email marketing campaigns that drive customer engagement, increase brand awareness, and generate leads or sales
- Campaign Development: Plan, create, and execute effective email marketing campaigns that align with overall marketing objectives, including newsletters, promotional emails, automated drip campaigns, and transactional emails.
Content Creation: Collaborate with the content and design teams to develop engaging email content, including copywriting, imagery, and call-to-actions (CTAs) that resonate with target audiences.
Segmentation & Personalization: Segment email lists based on user behavior, demographics, and other criteria to deliver personalized content that increases engagement and conversion rates.
A/B Testing: Conduct A/B testing on various elements of email campaigns, such as subject lines, content, layout, and CTAs, to continuously improve performance.
Analytics & Reporting: Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) and generate reports to assess effectiveness and optimize future campaigns.
List Management: Maintain and grow the email subscriber list, ensuring compliance with data protection regulations (e.g., GDPR, CAN-SPAM) and best practices in email deliverability.
Automation: Implement and manage email marketing automation strategies to nurture leads and improve customer lifecycle engagement.
Cross-functional Collaboration: Work closely with the sales, product, and customer success teams to align email marketing efforts with broader company goals and initiatives.
Benefits of Working with MCS:
- Work From Home: Enjoy the flexibility of working entirely from the comfort of your home, achieving a better work-life balance while contributing to impactful research initiatives.
- Direct Collaboration with Founders: Collaborate directly with MCS's founding team, gaining valuable insights and mentorship while contributing to the company's growth.
- Access to Premium Tools: Utilize the latest research tools and software to enhance your work efficiency and effectiveness.
- Recognition and Growth Opportunities: Potential for career advancement based on performance, with opportunities to take on more responsibilities and grow within the company.
- Comprehensive Benefits: Enjoy insurance coverage, paid leaves, and additional perks that support your well-being and work-life balance.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
Mayura Consultancy Services Benefits
Work From Home 
Job Training 
Soft Skill Training 
Team Outings 
Education Assistance 
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