Digital Marketing Executive

Role & responsibilities

• Lead Generation: Assist in identifying potential clients and generating leads through various online channels, including social media, email campaigns, and digital outreach.
• Social Media Management: Help manage and schedule posts on social media platforms, engage with followers, and track social media performance to increase brand awareness and drive traffic.
• Content Creation: Support the content team in creating engaging blog posts, social media updates, newsletters, and other marketing materials that resonate with our target audience.
• Email Marketing: Assist in developing and executing email marketing campaigns to nurture leads, engage customers, and drive conversions.
• Market Research and Analysis: Conduct research on industry trends, competitors, and target audiences to support marketing and business development strategies.
• Business Development Support: Collaborate with the sales and marketing teams to identify new business opportunities and contribute to business development initiatives.
• Collaboration: Work closely with the marketing, design, and development teams to support ongoing projects and campaigns.
• SEO Knowledge: Apply basic SEO principles to optimize digital marketing efforts, ensuring content is search-engine friendly.
• Continuous Learning: Stay updated on the latest digital marketing trends, tools, and best practices to enhance your skills and knowledge.

Qualifications:

• Education: Bachelors degree in Marketing, Business, Communications, or a related field.
• Skills: Basic understanding of digital marketing concepts, including social media, content marketing, email marketing, and lead generation.
• Tools: Familiarity with digital marketing tools like Google Analytics, social media platforms, and content management systems is a plus.
• Communication: Strong written and verbal communication skills.
• Creativity: A creative mindset with an eye for detail and a passion for marketing.
• Enthusiasm: A positive attitude, willingness to learn, and a proactive approach to tasks.
• Team Player: Ability to work collaboratively in a team environment.

What We Offer:

• Training and Development: Comprehensive training and mentorship to help you grow and develop your digital marketing and business development skills.
• Career Growth: Opportunities for advancement within the company based on performance and skills development.