Vice President Marketing

Key Responsibilities area:

• Lead market research and derive actionable customers insights.
• Devise GTM strategy based on data-based market research.
• Create brand, awareness, interest funnel: digital and offline.
• Design and implement customer referral and loyalty programs.
• Lead content and communication strategy.
• Drive campaigns and offers.
• Develop and leverage networks of relevant parties in the marketing ecosystem.
• Drive analytics-based business decisions.
• Own customer satisfaction and customer delight metrics.
• Able to prepare appropriate budget to succeed with the GTM strategy.