We are a strategic design consultancy based in Mumbai working with global CXOs who recognise that good design is good for business. Our design decisions are data-led, shaped by principles of behavioural psychology and are handcrafted by a passionate team of Experience Design specialists. We are known for our deep work and would like to think of ourselves as designers focused on business outcomes. Our team is a mix of Interaction Designers, Business Strategists, Graphic Artists, Illustrators and Developers who shape products with client teams.
We are looking for clear thinkers who are not afraid of challenging design norms industry benchmarks.
We are trusted as design partners by global clients:
Were seeking a versatile digital strategist who can seamlessly bridge product experiences with compelling digital narratives. In this role, youll shape how products come to life through user journeys and guide how brands tell their stories across digital channels. The Opportunity Digital success today demands a unified approach where product experiences flow naturally into brand storytelling, and where every touchpoint reinforces both utility and identity. As our Digital Strategy Lead, youll orchestrate this convergence, ensuring our digital solutions are both functionally excellent and narratively compelling.
Your Impact
Design holistic digital strategies that connect product experiences with content ecosystems
Transform user insights into both journey innovations and content opportunities
Guide product teams on experience design while simultaneously shaping content strategy
Create cohesive digital narratives that span from in-product messaging to social engagement
Lead workshops that align product, marketing, and content teams around unified digital visions
Develop measurement frameworks that track both product adoption and content engagement
Build scalable digital systems that can evolve with user needs and market dynamics
What Youll Own Product Experience Strategy
Shape end-to-end user journeys across products and platforms
Identify experience opportunities through user research and behavioral analysis
Guide UX teams on information architecture and interaction design
Create product content strategies that enhance usability and engagement
Digital Communication Strategy
Develop content strategies that amplify product value propositions
Design social media approaches that build community and drive adoption
Create content frameworks that scale across channels and markets
Guide content teams on voice, tone, and narrative development
What Youll Bring
6-8 years of experience across digital product strategy and digital marketing
Deep understanding of both UX principles and content strategy
Proven track record of launching successful digital products and campaigns
Strong analytical skills with ability to derive insights from multiple data sources
Excellence in stakeholder management and cross-functional collaboration
Portfolio demonstrating both product thinking and creative storytelling
The Ideal Profile
Youre a digital polymath who sees the connections between user experiences and brand narratives. You can switch effortlessly between journey mapping and content planning, understanding how each supports the other. Youre equally comfortable discussing interaction patterns with product teams and content calendars with social media managers.This role is perfect for someone who refuses to see digital strategy as siloed between product and marketing someone who can create unified digital experiences that serve both user needs and brand goals.