Hindustan Times - Growth Head - Subscription/Engagement & Retention (10-17 yrs)

Growth Head - OTTplay Subscriptions

Step into the exciting world of OTTplay, a rapidly growing OTT (Over-The-Top) streaming platform that is redefining content discovery and engagement. With an extensive range of captivating shows, thrilling sports events, and engaging web series, OTTplay has established itself as a prominent player in the entertainment industry. Backed by the esteemed Hindustan Times, we are driven by innovation and dedicated to creating exceptional user experiences. As we continue our journey of growth, we invite you to join us in shaping the future of entertainment.

THE CHARTER:

- Build OTTplay as a high growth subscription business which provides an awesome subscription experience; and plan the journey of other existing products into the subscription.

- Manage the P&L of the business, including budgets, reporting and resource plans, with focus on driving subscriber growth, revenue, profitability and managing costs.

- Map out and prioritize what OTT subscription based products to work on based on a deep understanding of user needs and insights, industry trends and competitive environment.

- Lead Commercial discussion/negotiations with partners for viable business offerings.

- Develop a strategy to building content sampling funnel to act as feed for subscriptions.

- Study consumption behaviour to identify user segments with high propensity channel partners.

- Build engagement programs for consumption and renewals.

WHAT YOU'LL DO:

- Define the organizational vision that OTTPlay subscription needs to be successful in scaling our subscription management.

- Partner with our business, marketing, circulation, technical, and finance leaders to identify, scope, and deliver on new opportunities.

- Drive Renewals and Engagement.

- Strong understanding of OTT ecosystem in India and outside.

- In-depth understanding & hands-on experience in managing OTT partnership.

- This role will build and manage a multi-year roadmap for OTT subscription business - both powering the viewer experience as well as growth.

- Partner internally and externally to drive innovation and growth.

WHAT TO BRING:

- Proven experience and success in driving and managing partnership and business development.

- Clear track record of building and delivering on multi-year marketing strategy and roadmaps that resulted in recognized innovation in the industry.

- Experience working in both highly agile environments as well as large product development efforts.

- Ability to prioritize competing opportunities, balance market needs with business priorities.

- Solid understanding of customer experience, business goals and competitive pressures and the ability to convert those into business requirements and priorities, and broadly communicate them to the organization.

- Ability to make sound judgments based on tradeoffs of different solutions, complex problems, various partners, and constraints.

- Superb analytical abilities: Ability to solve complex problems through analytics and data oriented approach to decision making.

- Strong stakeholder management : Ability to balance and efficiently resolve contradictory demands and timelines in order to deliver against the company strategy and goals.

NICE TO HAVES:

- Someone with deep understanding and expertise in OTT industry and has experience with.

- Tools like Moengage/Clevertap,GA.

- Working with cross-functional teams such as Legal, Product, Design and Tech.

- 10+ Yr of growth/subscription experience.

KPI's:

- User & Revenue growth month on month as per AOP

- CAC management as per AOP

- User Engagement growth

- Retention & Renewal as per AOP