HT Labs - Campaign Manager (3-7 yrs)

- Plan, execute, and optimize multi-channel marketing campaigns, including digital, social, email, TV, and programmatic ads.

- Collaborate with creative and content teams to ensure consistent messaging and high-quality ad creatives across all platforms.

- Analyze audience data and market trends to identify target segments and tailor campaigns to maximize engagement and conversions.

- Define KPIs, track campaign performance, and generate insights for continuous improvement.

- Develop detailed campaign plans, timelines, and content calendars aligned with product launches, content releases, and promotions.

- Coordinate with media agencies, influencers, and third-party partners to enhance campaign reach and effectiveness.

- Conduct A/B testing on creatives, landing pages, and messaging to improve campaign performance.

- Monitor customer acquisition costs, ROI, and other key metrics to optimize campaigns and achieve business goals.

- Provide regular campaign performance reports and present actionable insights to senior management for strategic decision-making.