Ekfrazo Technologies - Campaign Manager (8-20 yrs)

Customer Life Cycle and Campaign Manager

Role Overview:

Design and manage customer journeys, understand customer segments, and create relevant content and communication across multiple channels.

Test and measure the success of campaigns to optimize customer engagement and retention.

Key Responsibilities:

Customer Journey Design:

- Develop and map out comprehensive customer journeys.

- Identify key touchpoints and optimize the customer experience.

- Identify engagement opp and create relevant content/ medium as per segment

Customer Segmentation:

- Analyze customer data to identify and understand different customer segments.

- Tailor strategies and campaigns to meet the needs of each segment.

- Identify content/ medium of sending etc

Content and Communication:

- Create engaging and relevant content for various customer segments.

- Manage communication across multiple channels (email, social media, SMS, etc.).

Campaign Management:

- Plan, execute, and monitor marketing campaigns.

- Conduct A/B testing and other methods to measure campaign effectiveness.

- NETCORE martech platform knowledge and hands on experience of usage

Performance Measurement:

- Track and analyze key metrics to evaluate campaign success.

- Provide insights and recommendations for continuous improvement.

Key Metrics for Success:

- Customer Acquisition Rate: Measure the rate of new customer acquisition.

- Customer Retention Rate: Track the percentage of customers retained over time.

- Engagement Rate: Monitor customer engagement across different channels.

- Conversion Rate: Evaluate the percentage of customers who take desired actions.

- Return on Investment (ROI): Assess the financial return of marketing campaigns.

- Customer Lifetime Value (CLV): Calculate the total value a customer brings over their lifetime.

- Campaign Performance Metrics: Analyze metrics such as open rates, click-through rates, and conversion rates for each campaign.

Qualifications:

- Proven experience in customer life cycle design and campaign management.

- Strong analytical skills to interpret customer data and campaign performance.

- Excellent communication and content creation skills.

- Ability to work effectively across multiple channels and customer segments.