Campaign Manager - Banking (10-15 yrs)

Need a person with 10 year + experience in Campaign Management, especially from Bajaj Finserv. The strength would be in the following areas...

Job Description: Customer Life Cycle and Campaign Manager

Role Overview:

- Design and manage customer journeys, understand customer segments, and create relevant content and communication across multiple channels.

- Test and measure the success of campaigns to optimize customer engagement and retention.

Key Responsibilities:

Customer Journey Design:

- Develop and map out comprehensive customer journeys.

- Identify key touchpoints and optimize the customer experience.

- Identify engagement opp and create relevant content/medium as per segment

Customer Segmentation:

- Analyze customer data to identify and understand different customer segments.

- Tailor strategies and campaigns to meet the needs of each segment.

- Identify content/medium of sending etc

Content and Communication:

- Create engaging and relevant content for various customer segments.

- Manage communication across multiple channels (email, social media, SMS, etc.).

Campaign Management:

- Plan, execute, and monitor marketing campaigns.

- Conduct A/B testing and other methods to measure campaign effectiveness.

- NETCORE martech platform knowledge and hands on experience of usage

Performance Measurement:

- Track and analyze key metrics to evaluate campaign success.

- Provide insights and recommendations for continuous improvement.

Key Metrics for Success:

- Customer Acquisition Rate: Measure the rate of new customer acquisition.

- Customer Retention Rate: Track the percentage of customers retained over time.

- Engagement Rate: Monitor customer engagement across different channels.

- Conversion Rate: Evaluate the percentage of customers who take desired actions.

- Return on Investment (ROI): Assess the financial return of marketing campaigns.

- Customer Lifetime Value (CLV): Calculate the total value a customer brings over their lifetime.

- Campaign Performance Metrics: Analyze metrics such as open rates, click-through rates, and conversion rates for each campaign.

Qualifications:

- Proven experience in customer life cycle design and campaign management.

- Strong analytical skills to interpret customer data and campaign performance.

- Excellent communication and content creation skills.

- Ability to work effectively across multiple channels and customer segments.