ZET - Manager - Marketing Communications (5-10 yrs)

Manager - Marketing Communications

Responsibilities:

- Content Strategy and Execution:

- Guide and mentor a team of writers, designers, and video editors to produce high-quality marketing content.

- Provide actionable feedback on copies and creatives to improve the overall quality and effectiveness of communication.

- Develop a 360-degree monthly marketing calendar, aligning activities across product, partnerships, and customer engagement.

- Audit app content and conduct regular UATs to ensure consistency and alignment with ZET's brand guidelines.

- Campaign Planning and Coordination:

- Strategize and execute marketing communication plans across digital channels.

- Collaborate with cross-functional teams to synchronize marketing efforts with product launches and business objectives.

- Monitor and optimize content performance across channels, including push notifications, in app communications, WhatsApp, and SMS.

Agency and Stakeholder Management:

- Manage external agencies to deliver innovative marketing solutions.

- Liaise with internal stakeholders to ensure seamless coordination and execution of campaigns.

- Oversee vendor relationships and manage marketing budgets effectively.

Customer-First Mindset:

- Bring a customer-obsessed approach to content creation, ensuring messaging resonates with ZET's target audience in Tier 2 and non-metro cities.

- Gather and analyze user insights to continuously refine communication strategies.

Hands-On Execution:

- Be agile and willing to step in where needed, from creating content to brainstorming campaign ideas, to ensure deadlines and quality standards are met.

Requirements:

- Strong verbal and written communication skills.

- Proficient in tools like Google Sheets, Figma, and basic analytics platforms.

- Agile, detail-oriented, and capable of data-driven decision-making.

- Customer-obsessed with a passion for impactful storytelling.

- Open to rolling up your sleeves and contributing directly to campaign execution.

- Proven experience in content strategy, stakeholder management, and creative feedback.

- Previous work in fintech, e-commerce, or internet companies targeting B2C audiences.

- Hands-on experience managing agencies and executing campaigns across online and offline channels.

- Strong Problem Solving and analytical skills.

- Accustomed to dealing with ambiguity in a fast-paced environment.

- Proven ability to collaborate successfully across cross functions.