Head - Integrated Strategy - Research & Marketing Operations - BFS/Retail (15-20 yrs)

Head - Integrated Strategy - Research & Marketing Operations

Experience and/or accreditations:

- Education: Minimum Degree in Communications, Marketing, Business Administration, or a related field (Master's degree or MBA preferred).

- Language: Fluency in English is required.

- Marketing Leadership: Minimum of 15 years of experience in senior marketing and communications roles, including leadership of strategy, research, and digital marketing teams.

- Strategic Planning: Proven success in developing and implementing data-driven marketing strategies aligned with business objectives.

- Cross-Functional Leadership: Experience managing teams across diverse functions such as digital marketing, research, and operations.

- Industry Knowledge: Deep understanding of marketing trends, digital platforms, and tools that enhance operational efficiency and campaign effectiveness.

- Performance Management: Demonstrated ability to establish and monitor KPIs, optimizing marketing performance and ROI.

- Budget Oversight: Strong experience in managing and optimizing large-scale marketing budgets.

- Tech Proficiency: Familiarity with advanced marketing tools and analytics platforms (e.g., Google Analytics, CRM systems, and marketing automation tools).

- Global Perspective: Experience managing marketing initiatives across regions, with an understanding of cultural and market-specific nuances.

- Revenue Growth: Proven track record of directly contributing to revenue growth through strategic marketing initiatives.

- Fluency in English is required.

Key Success Metrics :

- On-time delivery of global campaigns with consistent quality across regions.

- Improved efficiency in marketing processes and resource allocation.

- Enhanced alignment and collaboration between global and regional marketing teams.

- Increased campaign ROI through optimized operations and technology adoption.