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HSBC Group

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4.0

based on 4.7k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Banking Company - 2024

225 HSBC Group Jobs

Digital Market Activation Manager

HSBC electronic data processing india pvt ltd

4.0

based on 4.7k Reviews

3-6 years

Pune

1 vacancy

Digital Market Activation Manager

HSBC Group

posted 17hr ago

Job Role Insights

Flexible timing

Key skills for the job

Outsourcing Operations Auditing Recruitment Financial Services Continuous Improvement

+ 4 more

Job Description

The Digital Market Activation Manager supports the Senior Digital Market Activation Lead in delivering WPB Digital products to global markets and where required will lead the assigned work streams to deliver the following key activities -

Change & Business Readiness:

Lead change impact assessment determining business readiness activities and detailed operational impact assessment

Ensure MI & analytics reporting is in place and Support ongoing adoption and benefits tracking.

Customer Activation Planning:

Maintain visibility of the delivery plans tracking dependencies and constraints and interface with Delivery, Product, Business teams to manage the customer activation and produce robust Go To Market, communications and training plans

Lead all business readiness activity associated with an individual release of new features (including training,

communications, pilots, MI, release approach etc.

)

Support markets with production of internal and external comms, training materials, migration and

implementation approach definition, providing consistent support and materials that maximize reuse.

Customer Activation:

Ensure compliance to any relevant in-country regulatory approvals and lead go / no go governance activity.

Lead a go / no go call, ensuring the relevant documentation and approvals are obtained before

customer go live.

Lead Hypercare reporting to track post activation adoption, customer feedback and impacts

To underpin this activity Market Activation Managers will;

Lead where appropriate & support the business reporting at portfolio level - at PSC and market PSCs.

Attend the PWG and stand ups as necessary and represent customer go live reporting and status.

Usually manage a team of direct reports comprising Digital Market Activation Analysts.

Set the direction and manage a team of allocated Digital Market Activation Analysts.

Maintain and monitor all relevant Jira tasks and ensure timely Jira updates and reporting of status.

Key Responsibilities:

Key activities and decision making areas for a Digital Market Activation Manager

Customer:

Lead all business readiness activities from initial engagement to ongoing feature enablement associated with customer launches of new features

Lead Change Impact Assessment determining business readiness activities and using these to shape the approach to

customer launch including a robust communications and frontline training plan

Define the best pilot and implementation approach, using data and insights from previous rollouts and creating assets

that maximize reuse.

Support customer & staff pilots where required

Partner with the market teams to produce a robust Go to Market plan to launch the change with customers,

underpinning this with data and insight to tailor this to market

Manage Go/No Go Governance activity, ensuring all compliance criteria and governance is met before launch

Post-launch, produce daily Hypercare reporting to track customer response, operational and technical performance, identifying and tracking trends to optimize the approach for subsequent launches

Lead activities including management of implementation activities, live proving and running Hypercare meetings to

ensure successful delivery of digital releases.

Facilitate creation of content and delivery of trainings to Frontline staff (contact centre/network) for new feature releases.

Process:

Seek opportunities for continuous improvement, process refinement and enhanced efficiency.

Proactive management of digital initiatives highlighting and taking action to mitigate risks and issues, ensuring deliveries are on time and as per quality standards with minimal disruption.

People:

Potential for line management of Digital Market Activation Analysts (team size 1-3) including Recruitment, on boarding, performance management, career development

Support the Senior Digital Market Activation Lead through all activities outlined in role summary and any other activities

deemed necessary and relevant.

Stakeholders:

Work with Global Digital Product Owners, Transformation teams and cross functional agile delivery teams to understand the features and benefits of digital journeys in development

Actively engaged with local Digital teams and their business stakeholders, to ensure digital change is embedded.

Ability to understand and resolve issues and concerns raised by key stakeholders

Passionate about the change agenda and provide Subject Matter Expertise (SME) across all areas of responsibility.

Actively share knowledge and seek opportunities to showcase delivery success.

Positive feedback from all WPB businesses, as evidenced by active involvement in business planning and execution

Operational Effectiveness & Control:

Ensure change control and governance aligned to bank standards and replicated throughout deliveries to ensure key

responsibilities meet FIM requirements

Identify key risks, issues and interdependencies and provide appropriate mitigation strategies or escalation

Support audit / independent programme assessments as required.

Ensure HSBC is not put at any operational or reputational Risk.

Financial:

Support markets and value streams with delivery of WPB digital initiatives and features enablement and ensuring intended Business benefits / OKRs are realised

Contribute to the Sub-function/Region Cybersecurity strategy to secure the banks technology from the inside out, whilst maintaining, protecting and enhancing HSBCs values, reputation and stakeholder value.

Assist with regional/global cyber initiatives that qualifies as outsourcing as per the country framework.

Requirements

To be successful in this role, you should meet the following requirements:

A background working on digital transformation programs / initiatives with expertise of online and mobile platforms, including awareness of technical, market and customer considerations

Experience of working directly with individual markets or a region to support business readiness activity needed for delivery of digital change.

Experience working in agile cross-functional (business and tech) teams

Subject Matter Expertise in internal/external communications, undertaking change impact assessment, training, migration and implementation planning.

Strong commercial focus, able to produce Go To Market plans with KPIs to effectively communicate change to customers

Ability to take a portfolio view and effectively manage multiple deliveries in parallel

Good understanding of IT project management methodologies, frameworks and Agile best practices

Excellent stakeholder management skills to enable effective working with a wide range of internal customers with conflicting priorities and the ability to lead and influence.

Highly developed communication skills, both written and verbal, to explain complex or technical issues and support effective collaboration with market and frontline teams across the region.

Pragmatic decision making skills, with the ability to make clear judgments based on data and understanding risk

Respectful of different cultures, working with Global colleagues across all regions (North America, LATAM, Middle East, Asia Pacific and Europe).

Experience in line management, supporting team members with performance through coaching and development

Experience working in financial services (banking, wealth, insurance) is desirable but not essential

Employment Type: Full Time, Permanent

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