Senior Manager - Digital Marketing - IT (10-12 yrs)

Job Description:

Responsibilities:

- Develop and lead marketing strategies that position us as an industry thought leader.

- Create and manage annual marketing roadmaps aligned with business goals.

- Utilize Google Analytics (GA) and Google Tag Manager (GTM) to track and report on key performance indicators (KPIs). Translate data insights into actionable marketing strategies.

- Oversee the creation of high-impact content (whitepapers, blogs, case studies, webinars) that reflects industry trends and our expertise. Drive editorial calendars and ensure consistent messaging.

- Implement and optimize CRM and marketing automation tools to streamline campaigns and enhance lead nurturing processes. Collaborate with sales to improve lead scoring and pipeline visibility.

- Manage and optimize Google Ads and LinkedIn Ads campaigns to drive traffic and lead generation.

- Work closely with sales, and technical teams to align marketing strategies with overall business objectives.

- Plan and execute virtual and in-person events to amplify brand presence and engage target audiences.

Requirements:

- 10+ years of experience in B2B marketing, preferably in a System Integrator, IT consultancy, or technology services company.

- Proven track record of driving successful thought leadership campaigns.

- Hands-on experience with Google Analytics, GTM, CRM platforms, and marketing automation tools.

- Strong background in SEO and paid advertising (Google Ads, LinkedIn Ads).

- Exceptional writing, communication, and project management skills.

Education Qualification: MBA (Marketing)