HL Tech India - Digital Marketing Manager (3-4 yrs)

- HL Tech India Private Limited is a fast-growing software development and digital marketing company.

- We help businesses scale through innovative digital solutions and result-driven marketing strategies.

- We are looking for a Digital Marketing Manager to lead our marketing initiatives across various digital platforms.

Job Description:

- We are seeking a highly skilled Digital Marketing Manager with proven expertise in Meta Ads, Google Ads, SEO, and Social Media Marketing (SMM).

- The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, customer acquisition, and business growth.

Key Responsibilities:

- Develop, manage, and optimize campaigns on Meta (Facebook, Instagram) Ads, Google Ads (Search, Display, YouTube), and other digital advertising platforms.

- Plan and execute SEO/SEM, social media, and display advertising campaigns.

- Lead SEO efforts to improve organic search rankings, website traffic, and performance.

- Manage and grow the company's and clients' presence on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.

- Analyze campaign performance, measure ROI & KPIs, and provide actionable recommendations.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Stay up-to-date with the latest digital marketing trends, tools, and best practices.

- Conduct competitive research and market analysis to identify growth opportunities.

- Proven experience as a Digital Marketing Manager or similar role.

- Hands-on experience with Meta Ads Manager, Google Ads, SEO tools (e. , SEMrush, Ahrefs), and social media management.

- Strong analytical skills with expertise in Google Analytics and performance marketing.

- Ability to manage multiple projects and meet deadlines.

- Excellent communication and strategic thinking skills.