Group Head (Copywriter)

Responsibilities:

• Bachelors degree or equivalent experience in Marketing or Communications
• 2+ years of experience in producing copy for digital, print and broadcast channels
• Proven work experience as a Senior Copywriter, Product Copywriter or similar role
• Excellent writing and editing skills, with a keen eye for detail
• Hands-on experience with Content Management Systems (like WordPress)
• An ability to write creative copy both for large pieces of content (e.g. blogs, product descriptions) and smaller texts (e.g. social media posts)
• Solid time-management skills
• Demonstrated success in managing a business social media presence
• Solid understanding of SEO concepts preferred

Requirements:

• Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
• Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
• Excellent attention to detail and ability to multi-task projects and deliverables
• Confirmed experience working with deadlines to deliver high quality output in a short span of time
• Research industry-related topics, stay updated with the current trends and identify gaps in our content
• Write original copy for ads and social networks
• Prepare and publish articles that describe our company and clients we work with
• Edit and fact-check pieces of content generated by the team
• Exhibit exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms
• Liaise with designers to enrich text with visual aids, like images and charts
• Shape language and tone used in sales emails, banners and brochures
• Monitor metrics related to our content, like web traffic and conversion rates