Senior Analyst - SEO

Job Summary

The Search Engine Optimization (SEO) Analyst will act as part of the SEO team, identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will funnel more visits to the website.

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We seek a highly motivated and experienced SEO Senior Analyst to join our team. In this role, you will be responsible for developing and implementing effective SEO strategies to increase website traffic, improve search engine rankings, and drive business growth.

You will work closely with our SEO team including Analysts, and Specialists to optimize website content, conduct keyword research, and analyze website data to identify opportunities for improvement. The ideal candidate will have a deep understanding of search engine algorithms and a proven track record of SEO success.

Responsibilities and Duties

• Analyze the current status of the assigned website, including site structure, page structure, and internal linking structure; identify and makes recommendations to further optimize each area.
• Assists with planning and implementing SEO strategies to achieve the KPIs set
• Maintain dashboards to monitor and analyze key performance indicators including traffic, ranks, and website performance.
• Conduct regular SEO Audits to identify problems in the website performance - Tech, UI/UX, content, etc.
• Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving interlinking strategies.
• Collaborate with the Content team, Tech team, and other teams to achieve KPIs
• Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms
• Performs other related duties as assigned.

Qualifications & Skills

• In-depth understanding of SEO techniques, including on-page optimization, off-page optimization, technical SEO, and local SEO.
• Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools.
• Expertise in conducting keyword research and analysis to identify high-value opportunities for content optimization.
• Proficiency in analyzing website data and metrics to identify trends and opportunities for improvement.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams, including content marketing, web development, and design teams.
• Strong analytical skills and attention to detail, with the ability to analyze data and draw insights to make data-driven decisions using Spreadsheets
• Ability to stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
• Ability to prioritize tasks, manage timelines, and deliver high-quality work on time.
• Creative problem-solving skills, with the ability to identify and resolve complex technical SEO issues.
• Experience in creating and presenting reports to stakeholders, including executives and clients.

Education & Experience

• Bachelor's degree or above in Marketing, Business, Engineering, or a related field
• Minimum of 1 to 2 years of experience in SEO, with a proven track record of success

Supervisory Responsibilities: None

Mode: Working from Office