Manager - Marketing - IT (5-6 yrs)

About the Job:

We are seeking an experienced Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will have a strong background in developing and executing marketing campaigns across various channels, with a proven track record of achieving results in both B2B and B2C environments.

As a Marketing Manager, you will be responsible for creating comprehensive marketing strategies, overseeing marketing teams, and working closely with cross-functional teams to enhance the company's market presence and business objectives.

Key Responsibilities:

- Develop, execute, and optimize integrated marketing strategies that align with the company's business goals and target audiences.

- Lead and manage end-to-end marketing campaigns (digital, print, events, etc.) to drive brand visibility, lead generation, and sales growth.

- Analyze market trends, customer insights, and competitor activities to identify opportunities and adjust strategies.

- Lead, mentor, and manage a team of marketing professionals to execute day-to-day marketing activities.

- Collaborate with other departments such as sales, product, and customer service to ensure marketing efforts are aligned with organizational goals.

- Coordinate with external agencies, vendors, and partners for campaign execution and performance tracking.

- Oversee the creation and management of digital marketing initiatives including SEO, SEM, email marketing, social media, and content marketing.

- Track and analyze campaign performance using analytics tools (e., Google Analytics, HubSpot, etc.) and make data-driven recommendations to improve ROI.

- Stay up-to-date with digital marketing trends and tools, continuously testing new strategies and approaches.

- Ensure consistent brand messaging and positioning across all marketing channels.

- Manage the creation and maintenance of brand collateral, including websites, sales materials, presentations, and more.

- Work closely with the creative team to develop engaging content and creative assets that resonate with the target audience.

Required Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).

- 5+ years of experience in marketing, with at least 3 years in a managerial role.

- Proven track record of successful marketing campaign execution and achieving measurable business results.

- Strong experience with digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.

- Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.

- Strong understanding of marketing analytics, with experience using tools like Google Analytics, HubSpot, or similar platforms.

- Ability to develop and manage marketing budgets and allocate resources efficiently.

- Experience in B2B and B2C marketing environments.

- Advanced proficiency in data analysis and reporting tools, with a strong ability to interpret data and translate it into actionable insights.

- Experience with CRM tools (e., Salesforce, HubSpot) and marketing automation platforms.

- Strong knowledge of brand management, content creation, and copywriting.

- Creative thinker with a data-driven approach to decision-making