Marketing Analyst (5-6 yrs)

- We are seeking a creative and results-driven Marketing Manager to join our dynamic team.

- In this role, you will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

- You will manage a diverse team, collaborate with cross-functional departments, and take ownership of marketing campaigns that align with business objectives.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies that align with company goals and objectives.

- Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.

- Identify target audiences and optimize marketing campaigns to engage and convert prospects into customers.

- Lead the end-to-end execution of multichannel marketing campaigns, ensuring timely delivery and effective communication of messaging.

- Plan and manage campaigns across digital, email marketing, content marketing, SEO/SEM, PPC, social media, events, and traditional advertising.

- Track, measure, and analyze campaign performance to optimize ROI and achieve marketing KPIs.

- Oversee and ensure the consistent application of the brand voice, identity, and messaging across all marketing materials and channels.

- Ensure that all marketing efforts are aligned with the company's brand strategy, contributing to a strong, cohesive brand presence in the market.

- Collaborate with creative teams to create engaging, high-quality content (blog posts, videos, white papers, case studies, etc.

- Manage content distribution across various channels, ensuring that content is optimized for SEO and drives engagement.

- Lead digital marketing initiatives, including SEO/SEM, social media marketing, PPC campaigns, and email marketing.

- Use analytics tools (e.g., Google Analytics, SEMrush, etc.) to assess website traffic, conversions, and overall campaign performance.

- Implement A/B testing and other performance optimization strategies to improve digital engagement and lead generation.

- Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

- Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and execution of marketing strategies.

- Provide clear communication and ensure that the marketing team is aligned with business objectives and deadlines.

- 5+ years of proven experience in marketing, with a strong track record of digital marketing, campaign management, and brand strategy.

- Experience in both B2B and B2C marketing is a plus, with the ability to adapt strategies for different audiences.

- Experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce) is preferred.

- Previous experience managing a team and working cross-functionally with various departments (e.g., sales, product, customer success).