Optimization Manager

• Content Optimization- Test Manager is to optimize text-based content, making it more engaging,
• persuasive, and aligned with the desired goals (e.g., conversion rates, click-through rates). This involves
• analyzing and identifying areas for improvement in the text, whether its on a website, in an email, or in an
• ad.
• AB Test Planning- Design AB tests to compare the performance of different versions of content. This
• includes formulating hypotheses, defining success metrics, and setting up experiments to ensure statistically
• valid results.
• Content Creation and Variation -Create variations of content to be tested. This involves crafting different
• headlines, body text, call-to-action (CTA) phrases, and other text elements. Its important to ensure that the
• variations are distinct and clearly defined.
• Data Analysis- Capable of managing multilingual content within AEM, including translation workflows,
• language-specific content variations, and localization.
• Iterative Improvement -Based on the insights gained from AB testing, the Text Manager should
• continuously iterate and refine the text-based content. This involves implementing changes, monitoring
• performance, and fine-tuning content to optimize for key performance indicators (KPIs).
• Multivariate Testing- In addition to A/B testing, the Text Manager should be capable of conducting
• multivariate tests, which involve testing multiple variations of multiple elements (e.g., headlines, images,
• CTAs) simultaneously to understand the impact of various combinations on user engagement and
• conversion rates.
• Collaboration and Communication- Collaborate effectively with cross-functional teams, including
• designers, developers, marketers, and data analysts. They should be able to clearly communicate test
• results, insights, and recommendations to stakeholders and work together to implement improvements.
• Experience in using optimizely as a tool

Mandatory Skills

• AB Test Planning

• Multivariate Testing

• Collaboration and Communication
• Iterative Improvement
• Content Optimization
• Data Analysis
• Content Creation and Variation