Manager/Sr Manager - International Marketing SEA

Job description:

Job Type: Individual Contributor

Key Responsibilities:

1. Brand Leadership & Strategic Influence:

• Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
• Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
• Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.

2. Market & Competitive Intelligence:

• Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
• Provide strategic recommendations to affiliates and leadership based on data-driven insights.

3. Product Launches & Lifecycle Management:

• Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
• Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
• Support local affiliates in implementing best practices for product lifecycle management.

4. Stakeholder Engagement & Cross-Functional Collaboration:

• Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
• Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
• Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
• Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.

5. Performance Monitoring & Best Practice Sharing:

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

Additional Skills:

• Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership.
• Expertise in brand strategy development and execution in the Cardiovascular, Diabetes, and Neuro-Psychiatry therapeutic areas.
• Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.
• Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.
• Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory).