Product Manager - Smart Job

The key purpose of this job is to make the category most innovative, relevant to the current market situation
and meet or surpass revenue and margin target as per the operating plan.

1
To analyze market demand and competition for the smart category product range
2 To source attractive, competitive and market suitable products and ensure quality of all products
introduced and responsible for certifications of smart category products.
3 To coordinate with the global category team / suppliers on portfolio and make sure it is as per the Indian
Market requirement.
4 To devise plans for successful market launches using the Stage Gate launch process and adhering to
the set Go To Market plan.
5 To develop Product performance Matrix and regularly share it with Sales to come out with winning sales
propositions.
6 To manage and develop team for the future, give them opportunity to grow and learn as the next line of
leaders
7
To have strong connect with market - Ensure regular visits Local Markets, Relevant international
exhibitions and global assortment meetings. Back these visits by reports and action follow through in
conjunction with rest of the departments.
8 Ensure effective product communication to all concerned departments and conceptualizing Product
Catalogues and Product packaging.

Please list your primary tasks responsibilities that are specific to your position. Indicate an estimate of
percent of work time spent on each - over the span of the year (it should not exceed 100%)

1
To develop and implement product strategies that are consistent with Hafele s vision
2
To identify new business opportunities by judging current market conditions, competition and
analyzing trends to prepare a comprehensive, attractive and successful product range for his
respective category for Hafele.
3 To transform business and market strategies into better and do-able defined product plans

1
To lead market research by collecting competitive and current trend information to ensure
viable products and balanced growth
2
To conduct regular competition analysis and recommending plan of action by mastering the
details of competitive landscape.
3
To determine pricing and drive marketing campaigns and promotions in conjunction with the
Sales and Marketing Teams for new products and those from the existing range which require
a renewed push in the market.
4
To identify suppliers of new products which are required in the category with the first action
being to search Hafele s existing global product ranges for the required item. In cases where
such products are not available or suitable, the search for new suppliers and products is to be
initiated.
5
When products are sourced from new suppliers, complete competency mapping of the
suppliers is to be ensured in terms of the manufacturing capabilities, quality control systems,
raw material sources and the overall reputation of the supplier in the market.
6
To conduct negotiations with new suppliers with respect to the purchase requirements like
price, MOQs, payment conditions, delivery times, branding, packaging, labelling, etc.
7
To coordinate with compliance team for the requisite certifications on product Quality
parameter e.g. BIS certifications.
8 To develop suitable product packaging concepts for different channels to provide a more
attractive proposition for different customer groups.
9
To have the ability to effectively communicate with all concerned departments such as
Marketing, Sales, Operations, Purchase, Finance, Design Implementation, Logistics and
Training to introduce new products into the operation and the market successfully.
10
To provide Marketing and Training Departments with comprehensive and correct technical
and sales information to ensure that all the required documentations are ready just in time for
the arrival of new products.
11 To monitor the success of newly launched products in the market and devise corrective
measures when products do not perform as per expectation.
12
To create a proper display, Branding and a promotional concept when a new product is
launched in coordination with our Marketing and Design and Implementation teams, for our
network of Dealers, Franchisees and other channel partners.
13
To give particular focus to slow moving products which need to be analyzed on a continuous
basis to understand why they are not moving. Corrective measures to be taken like price
corrections, relaunch activities, or in the case of discontinuation, promotional sales of
products which are to be eliminated from the range, on regular basis.
14
To constantly maintain the entire product range through its entire life cycle based on statistics
to determine which products should be eliminated for the range and/or replaced with new
ones
15
To effectively communicate to all stakeholders regarding the performance of new product as
well as for products from the existing range by circulating regular reports
16 To monitor and review product complaints for his product category and resolve those with our
suppliers and/or our operations, whoever is responsible, to minimize losses for the company

1 Regular New Product Trainings have to be organized and conducted in conjunction with the
Training Department for both internal as well as external customers.

INTERNAL RELATIONSHIPS
S.No. DEPARTMENT PURPOSE OF THE INTERACTION
1 All Departments All Co-ordination with respect to product life cycle management.
EXTERNAL RELATIONSHIPS
S.No. ENTITY PURPOSE OF THE INTERACTION
1
Suppliers Sourcing of Products
2 Customers/ dealers/
franchisees, projects Product enquiry, complaints, inspection

1 ESSENTIAL QUALIFICATION BE + MBA
2 PREFERRED QUALIFICATION BE + MBA
3 CERTIFICATIONS (IF ANY)
4 EXPERIENCE Minimum 8 - 10 Years
5 AGE 30 Years
6
ADDITIONAL SKILLS:
Pro-active and Innovative
Ability to think strategically and execute methodically on time
Perceptive and creative leader/ reliable problem solver
Team Player Resource Management
Ability to manage multiple, competing priorities simultaneously