Marcom Manager

The Marcom Manager is responsible for planning, developing, and executing marketing and communication strategies to enhance the hotel's brand visibility, drive revenue, and strengthen its position in the market. This role involves overseeing the creation of promotional materials, managing public relations activities, and ensuring consistent branding across all channels while collaborating with internal departments and external stakeholders.

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*Key Responsibilities:*

1. *Strategic Marketing & Communication Planning*

- Develop and implement marketing and communication strategies to achieve business objectives.

- Plan and execute campaigns to promote the hotel's services, facilities, and events.

- Analyze market trends, customer preferences, and competitor activities to identify opportunities for growth.

2. *Brand Management*

- Ensure the hotel's branding aligns with corporate identity guidelines.

- Maintain consistency in messaging across all communication platforms.

- Enhance the hotel's reputation as a leading hospitality brand.

3. *Public Relations (PR)*

- Build and maintain relationships with media outlets, influencers, and industry stakeholders.

- Draft press releases, coordinate press conferences, and manage media coverage.

- Handle crisis communication and ensure positive brand perception.

4. *Digital Marketing*

- Oversee social media strategy, content creation, and online engagement.

- Manage the hotel's website, SEO/SEM efforts, and email marketing campaigns.

- Track and analyze the performance of digital campaigns using analytics tools.

5. *Content Development*

- Create compelling content for brochures, newsletters, advertisements, and promotional materials.

- Collaborate with designers and copywriters to produce high-quality marketing assets.

- Coordinate photography and videography to showcase the hotel's offerings.

6. *Event Promotion*

- Promote on-property events, food festivals, and seasonal campaigns.

- Collaborate with the F&B and events teams to maximize visibility and attendance.

7. *Stakeholder Collaboration*

- Work closely with sales, revenue management, and operational teams to align marketing efforts with business goals.

- Liaise with advertising agencies and vendors to ensure timely execution of campaigns.

8. *Budget Management*

- Prepare and manage the marketing budget, ensuring cost-effective allocation of resources.

- Monitor expenses and ROI for marketing initiatives.

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*Qualifications:*

- Bachelors degree in Marketing, Communications, Hospitality Management, or related field.

- 5+ years of experience in marketing or communications, preferably in the hospitality industry.

- Strong knowledge of digital marketing, social media platforms, and analytics tools.

- Excellent written and verbal communication skills.

- Creative thinker with the ability to develop innovative marketing strategies.

- Experience in managing teams and external vendors.

- Proficiency in design software (e.g., Adobe Creative Suite) is a plus.

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*Key Competencies:*

- Strong organizational and multitasking skills.

- Analytical mindset with attention to detail.

- Ability to adapt to changing trends and market dynamics.

- Customer-focused with a passion for hospitality.