Public Relations Manager

Job Description: Account Manager/Senior Account Manager

About Kaizzen

Established in 2008, Kaizzen is a full-service PR and Digital Media Agency with clients in India and abroad. Kaizzen has the best of creative and energetic team with strongly networked professionals known for delivering top-notch PR and Digital Media services to clients. With 70+ years of cumulative experience, we are known for Traditional Media (PR) & Digital/Social Media Services to ensure your brand reaches your target audience. Active response to your crisis situation, we make sure your brand makes positive news in public and make a hit within its target audience as we act your brand's digital custodian.

Company Info

Website: https://www.kaizzencomm.com/

Responsibilities:


As a PR Manager, your responsibilities can be outlined as follows:

1.Design and implement PR strategies that align with organizational goals, enhancing brand visibility, reputation, and awareness across various channels.

2.Media Relations Management: Cultivate and maintain strong relationships with journalists, editors, influencers, and key media outlets. Actively pitch stories, secure media coverage, and represent the organization as a spokesperson.

3.PR Campaign Oversight: Lead the planning and execution of impactful PR campaigns, ensuring alignment with marketing, social media, and content strategies while coordinating with cross-functional teams.

4. Content Creation and Curation: Develop and curate compelling press releases, media kits, speeches, articles, and other PR materials that effectively communicate key messages and maintain brand consistency.

5. Crisis Communication Planning: Create crisis communication plans, monitor potential issues, and effectively manage and mitigate negative publicity. Serve as the primary point of contact for media inquiries during crises.

6.Stakeholder Engagement: Build and nurture relationships with key stakeholders, including industry partners, community organizations, and influencers, to enhance brand reputation and foster positive engagement.

7.Budget and Resource Management: Oversee PR budgets, allocate resources efficiently, and track expenses to ensure optimal utilization and return on investment.

8.Performance Measurement and Analysis: Monitor media coverage, evaluate PR campaign performance, and provide regular reports and analysis to assess the effectiveness of PR efforts and inform strategic decision-making.

9.Team Leadership and Development: Manage and mentor a team of PR professionals, offering guidance, support, and professional development opportunities to foster their growth and success.

Requirements:

1. Education and Experience: Bachelors degree in public relations, Communications, or a related field. Proven experience as a Content Manager or in a similar senior PR role, preferably in [relevant industry/field].
2. Strong Leadership Skills: Demonstrated ability to lead and manage a PR team, providing guidance, direction, and support while fostering a collaborative and inclusive work environment.
3. Strategic Thinking: Strong strategic mindset, with the ability to develop and execute PR strategies aligned with organizational objectives.
4. Media Relations Expertise: Extensive experience in media relations, with a deep understanding of media landscape, industry trends, and best practices. Proven track record in securing media coverage and building relationships with key media contacts.
5. Crisis Communication: Experience in managing crisis communication and reputation management, with the ability to handle high-pressure situations effectively.
6. Excellent Communication Skills: Exceptional written and verbal communication skills, with the ability to craft persuasive messaging, deliver presentations, and represent the organization effectively to various stakeholders.
7. Relationship Building: Strong interpersonal skills and the ability to build and maintain relationships with stakeholders at all levels, including media professionals, industry influencers, and community partners.
8. Analytical Abilities: Proficiency in monitoring media coverage, analyzing data, and providing actionable insights to inform PR strategies and decision-making.
9. Adaptability: Ability to thrive in a fast-paced environment, handle multiple projects simultaneously, and adapt to changing priorities.