Senior Content Writer

Responsibilities:

As a Sr. Content Writer, you will play a vital role in managing our public relations efforts and building strong relationships with the media, stakeholders, and influencers. You will be responsible for crafting compelling PR campaigns, content development strategies, and representing our brand to the public.

Primary responsibilities include and are not restricted to the following.

Content Writing:

• Deliver high quality content as per client requirements keeping in mind our clients voice and Kaizzen’s approach to storytelling
• Ability to understand briefs and translate these into impactful content within short TAT. Create and develop effective content to tell our clients’ stories engagingly, reiterating key messages through well-crafted marketing collaterals, email campaigns, press releases thought leadership articles, by-line articles, blogs, infographics, videos, and other content.
• Develop both long form and short form for our clients.
• Plan, write and create varied content and manage the entire content function from information gathering to content development, review, editing, design compliance, proofreading and final publication.
• Stay up to date with the latest industry trends, suggest and develop new content ideas, support content strategizing and contribute to our storytelling capability.
• Rewrite content to ensure it is clear, understandable, and useful. Editing content, incorporating feedback from colleagues and liaising with expert contributors to ensure content is delivered to production within an agreed timeframe.
• Establish and maintain relationships with various sources for content.

Research:

• Conducting in-depth research on industry-related topics to develop original content.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.
• Have a research orientation through analyzing and building on creative ideas towards supporting client campaigns.

Requirements

• Bachelor’s degree in English / Mass Communication / Marketing / Advertising. Master’s degree will be an added advance.
• Great storyteller, with at least 3-4 years of experience as a writer.
• Must have worked in the B2B/technical content writing space
• Ability to create clear, concise, and impactful content.
• Excellent writing, editing and proof-reading capabilities.
• Excellent knowledge of marketing content writing style.
• Familiarity with the conventions of American English and writing for an American audience.