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Content Management System (CMS) Manager
Gushwork
·
3-5 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Content Management System (CMS) Manager
Gushwork
posted 5d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Manage B2B Ad Accounts: Oversee and optimize B2B marketing accounts across Google, Meta, and LinkedIn and other similar platforms.
- Campaign Strategy Execution: Plan, execute, and scale performance marketing campaigns to drive top-of-the-funnel leads and conversions.
- Funnel Optimization: Track, analyze, and report on key top-of-the-funnel metrics, such as impressions, clicks, and lead conversion rates, ensuring optimal performance.
- A/B Testing Creative Optimization: Develop and test ads tailored for each platform, ensuring alignment with target audiences and business goals.
- Cross-Functional Collaboration: Partner with sales, customer success, and product teams to ensure marketing campaigns are aligned with broader business objectives and ICP requirements.
- Analytics Reporting: Use analytics tools to measure, report, and optimize the performance of campaigns, ensuring continuous improvement in CAC and return on ad
Requirements
- More than 3 years of experience in B2B performance marketing, preferably in B2B services.
- Proven experience managing at least $20,000-$30,000 in monthly ad spend on Google, Meta and LinkedIn.
- Deep understanding of top-of-the-funnel metrics and campaign performance management.
- Reasonable familiarity with Google Ads, LinkedIn Ads, and Meta Ads platforms.
- Analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, or similar).
Preferred:
- Comfort with optimizing creatives for various platforms.
- A good sense of effective creatives tailored for B2B audiences across Google, LinkedIn, and Meta.
- Ability to work in a fast-paced, dynamic startup environment.
-
How to Apply:
- Please fill out the application screening form and if you re shortlisted, we will invite you for a round of discussion with us.
- If shortlisted, you will be invited for the final round of call with the hiring team for technical evaluations.
Employment Type: Full Time, Permanent
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based on 18 employees
Flexible timing
Monday to Friday
No travel
Night Shift
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