GSPANN Technologies - Campaign Manager (9-14 yrs)

About Company :

GSPANN is a US California Bay Area based consulting services provider focused on implementations in the Enterprise Content Management, Business Intelligence & Mobile Solution initiatives.

More than 90% of our current clientele are FORTUNE 1000 organizations.

We specialize in strategy, architecture, delivery and support of solutions in the ECM, BI and Mobility space.

Role: Campaign Manager

Experience Required: 9 - 14 Years

Required skills : Campaign management, Global marketing, lead generation, email marketing.

Location : Gurgaon

Notice Period Immediate to 30 Days.

Description:

- The Campaign Manager will lead global marketing efforts, focusing on generating high-quality leads.

- This role requires a strategic thinker with experience in campaign management, proven success in lead generation, and brand-building expertise in a competitive market.

- They will also coordinate across teams to ensure seamless execution of campaign assets.

Role and Responsibilities:

- Campaign Strategy & Execution: Develop and execute innovative ABM campaigns aimed at generating high-quality leads and enhancing GSPANN's brand presence in the global IT market.

- Lead Generation: Design and implement strategies that attract lucrative and qualified leads, using various digital and traditional marketing channels.

- Global Brand Positioning: Lead initiatives to position GSPANN as a thought leader in the IT industry, ensuring our campaigns resonate with global brands and decision-makers.

- Market Research & Analysis: Conduct market research to identify trends, opportunities, and competitive insights that can inform and enhance our campaign strategies.

- Performance Tracking: Monitor and analyze the performance of campaigns using data-driven insights to optimize and improve effectiveness.

- Collaboration: Work closely with the sales, content, and creative teams to ensure that all campaigns are aligned with business goals and brand messaging.

- Engage internal stakeholders and ensure timely submission of content and other assets.

- Leadership & Mentorship: Lead and mentor a team of marketing professionals, fostering a collaborative and growth-oriented environment.

- Project Management: Manage 25-30 active campaigns simultaneously, ensuring that all campaigns stay on track, and deliver under pressure.

- Coordinate across multiple teams to ensure campaigns come together as planned.

- Content Oversight: Be a strong writer and editor, ensuring messaging is aligned with audience personas and campaign objectives.

Skills and Experience:

- Bachelor's / Master's degree in Marketing, Business, or a related field.

- 10+ years of experience in marketing campaign management, with a focus on lead generation.

- Proven success in managing and executing global marketing campaigns that drive significant results.

- Strong understanding of digital marketing channels (PPC, email marketing, social media) and traditional marketing methods.

- Familiarity with tools: HubSpot, ActiveCampaign, Jira, Confluence, SharePoint.

- Excellent communication and interpersonal skills, with the ability to build relationships with global clients and stakeholders.

- Data-driven mindset with the ability to analyze campaign performance and make informed decisions.

- Experience in the IT or technology sector will be preferred.

- Leadership experience with a track record of managing and developing teams.

- Ability to manage multiple campaigns without compromising quality or missing deadlines.

Why choose GSPANN:

- "We GSPANNians" are at the heart of the technology that we pioneer.

- We do not service our customers, we co-create.

- With the passion to explore solutions to the most challenging business problems, we support and mentor the technologist in everyone who is a part of our team.

- This translates into innovations that are path-breaking and inspirational for the marquee clients, we co-create a digital future with.

- GSPANN is a work environment where you are constantly encouraged to sharpen your abilities and shape your growth path, We support you to become the best version of yourself by feeding your curiosity, providing a nurturing environment, and giving ample opportunities to take ownership, experiment, learn and succeed.

- We're a close-knit family of more than 1400 people that supports one another and celebrates successes, big or small.

- We work together, socialize together, and actively serve the communities we live in.

- We invite you to carry forward the baton of innovation in technology with us.

- At GSPANN, we do not service. We Co-create.

- Discover your inner technologist Explore and expand the boundaries of tech innovation without the fear of failure.

- Accelerate your learning Shape your career while scripting the future of tech.

- Seize the ample learning opportunities to grow at a rapid pace.

- Feel included At GSPANN, everyone is welcome.

- Age, gender, culture, and nationality do not matter here, what matters is YOU.

- Inspire and Be Inspired When you work with the experts, you raise your game.

- At GSPANN, you're in the company of marquee clients and extremely talented colleagues.

- Enjoy Life We love to celebrate milestones and victories, big or small.

- Ever so often, we come together as one large GSPANN family.

- Give Back Together, we serve communities.

- We take steps, small and large so we can do good for the environment, weaving in sustainability and social change in our endeavors.

- We invite you to carry forward the baton of innovation in technology with us.

- Let's Co-create.