Lead - Marketing - B2B SaaS - APAC Region (8-12 yrs)

APAC Marketing Lead

A fast-growing B2B SaaS based startup is looking for a Marketing Lead to lead their initiatives for India, South-East Asia, Middle East, and Asia Pacific and lead GTM for new geographies including but not limited to US and UK.

Please Note: People with strong hold in Digital Marketing will be Preferred.

As a Marketing Lead you would be leveraging PR to drive product awareness, Digital Marketing, Brand presence, along with the other marketing activities like performance marketing & GTM Strategies.

Key responsibilities will include :

- Conception, development and implementation of marketing plans and strategies.

- Efficiently managing annual marketing budgets.

- Lead strategic Marketing wrt vertical positioning, value proposition and key benefits that differentiate their solutions.

- Leveraging PR to drive brand and product awareness.

- Develop innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic.

- Lead creation of strong Social presence through brand, paid and influencer marketing.

- Work closely with the sales leaders to align sales and marketing strategies in different geographies and industries.

- Put together the right marketing alliances and partnerships which amplify the brand, aid demand generation.

To fit the bill, you must have :

- Previous working experience as a marketing leader for B2B SaaS companies.

- MBA from Tier 1 /2 business school with 8-12 Years of exp.

- Exposure to working in overseas markets preferably in the SEA/MENA region.

- High energy Team player, hustler and hungry for learning / growth.

- Strong analytical and problem-solving skills.

- Outstanding communication, presentation, and leadership skills.

Please note prior B2B SaaS marketing experience is a MUST HAVE along with top B School MBA.

If you think you fit the bill, then do send us a compelling cover letter which mentions impact of your marketing initiatives in a few bullet points along with your preferred location and current CTC. All CVs without this will take longer to process.