GroupM - Senior Director - eCommerce Marketing Strategy (10-12 yrs)

Sr Director - Ecommerce Strategy - GroupM India

Reporting of the role : Head of Ecommerce, GroupM India

3 best things about the job :

- Working in a start-up mentality with the backing of the world's largest media investment company.

- Being a part of the most strategic business opportunity for GroupM.

- Dynamic environment with loads of opportunities to innovate & experiment.

In this role, your goals will be :

In three months :

- Familiarized yourself with the proposed business capability setup and suggest adjustments.

- Developed relationships with the new e-Commerce teams and broader stakeholders across the group.

- Support and be involved with the ongoing e-Commerce projects.

- Established contact and relationships with key technology e-Commerce partners locally.

In six months :

- Reviewed and refined the campaign management strategy, enhancing the engagement and commercial models.

- Further developed local relationships across the agencies and with key platform partners.

- Develop tools and best practices to help agencies manage e-Commerce campaigns.

In 12 months :

- Developed a roadmap for the next 1 to 3 years for the e-Commerce campaign strategy, framework, commercial models & automation.

What your day job looks like at GroupM :

- Develop and advise on eCommerce marketing & campaign strategies for clients across the marketplaces, platforms, and properties, in accordance with their brand goals and current trends.

- Ensure consistent and efficient planning, execution, analysis, and optimization of visibility campaigns as per the brand's objectives to ensure the stellar customer experience.

- Review the performance of key metrics against set goals, benchmarks and previous performance.

- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.

- Work closely with the GroupM's agencies, internal teams and platform SPOCs to ensure a comprehensive approach.

- Constantly raise the bar for GroupM's eCommerce practice by regular evaluation of our offering and adoption of best in class services, technology & processes.

- Maintain P&L for own function to ensure profitability and optimum utilization of resources.

What you'll bring :

- Strong subject matter expertise in ecommerce marketing across categories.

- Sound analytical skills and a good technical understanding as well as quality and solution orientation.

- Good sense of communicating with customers and ability to present complex contexts in a \ comprehensible way.

Advanced excel skills :

Stakeholder management skills :

Minimum qualifications :

- An entrepreneurial mindset with a willingness to go the extra mile to deliver results, strong collaboration skills, comfort with ambiguity and a high level of business / commercial acumen.

- 10-12 years of experience in online & performance marketing.

- Understanding of key retailer dashboards and performance drivers.

- In-depth know-how and experience in the field of Amazon Marketing Services (Advertising Console/AMS), ideally also DSP, and practical experience in Amazon SEO. Similar experience of Flipkart & other commerce platforms.

More about GroupM :

- GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology.

- Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development.

- We are not limited by teams or geographies our scale and diverse range of clients lets us be more adventurous with our business and talent.

- We give our talent the space, support and tools to innovate and grow.