Marketing Officer

Role & responsibilities

• Strategizing and undertaking ATL & BTL Marketing campaigns, New Product launches, Communications, Events, Public Relations, Lead Generation, Sales support & Market Research.
• Marketing strategy and Integrated communication development.
• Drive efficiencies across media through strong buying / negotiations in Print, Radio & TV.
• Working collaboratively with a diverse team to create and manage integrated marketing strategies, coordinating communications programs for the development of event promotional materials and other collaterals
• Build intimate understanding of Local Markets & Brand and establishing new products in market through BTL Activation.
• Support Sales Team in building of Brand / Activation plans for the zone in the context of local market.
• Identify, develop, pilot, and implement local ideas e.g., leveraging local communication mediums, new sales channels and avenues, local activation opportunities etc.
• Develop the monthly / quarterly / annual marketing plans for the Zone to deliver Zone volume targets.
• Develop partnerships for local activation/ Trade & Rural fairs / PR Communication / In depth Penetration of the markets
• Build relationships with Marketing Agencies. Drive cost leadership across communication materials and activities.
• Monthly review and monitoring of expenses and take corrective actions to optimize expenditure

Preferred candidate profile

• Good interpersonal skills
• Good concept of overall Marketing Self-Initiator
• Critical Thinking & Problem Solving