Social Media Executive

Job Overview:

We are looking for a creative and dynamic Social Media Executive to manage and enhance our online presence. The ideal candidate will be responsible for creating engaging content, running social media campaigns, analysing performance metrics, and driving brand awareness across multiple platforms.

Key Responsibilities:

• Develop and execute social media strategies to increase brand visibility and engagement.
• Create, curate, and publish engaging content (text, images, videos) across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Manage and monitor social media accounts, respond to comments, and interact with the audience.
• Plan and run paid ad campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Track and analyse social media performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Stay updated with the latest social media trends, tools, and best practices.
• Collaborate with the marketing and design teams to ensure cohesive branding.
• Identify influencers and build partnerships for collaborations.

Requirements:

• Proven experience as a Social Media Executive, Social Media Manager, or similar role.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Hands-on experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
• Experience with content creation, graphic design (Canva, Photoshop), and video editing is a plus.
• Familiarity with SEO, keyword research, and digital marketing strategies.
• Analytical mindset with the ability to interpret social media data.
• Excellent communication and creative writing skills.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).