Senior Manager - Retention Marketing - Textile Industry (4-10 yrs)

- Join us and be instrumental in driving our customer engagement and retention strategies to new heights.

- Oversee the complete customer lifecycle, implementing effective engagement and retention strategies for different user segments

- Manage and execute key reactivation channels, including push notifications, SMS, email, WhatsApp, and in-app/web communications.

- Take responsibility for achieving monthly and quarterly retention targets.

- Identify customer personas, create relevant customer segments, and develop targeted strategies for these segments across multiple channels.

- Collaborate with the creative team to design templates for email and WhatsApp campaigns

- Work with product, tech, and business teams to improve user journeys and experiences, reducing pain points in the funnel.

- Develop a CRM plan using user segmentation to deliver personalized and relevant communications, guiding users through the funnel.

- Analyze data to identify pain points, effective communication strategies, and optimal conversion times.