Marketing Operations Specialist

Calabrio - Marketing operations

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). • 1 to 2 years Salesforce and Salesforce Account Engagement (Pardot) is highly preferred. • 1 to 2 years Asana or other ticketing system experience. • Understanding of email marketing best practices, segmentation, and data management. • Proficiency in Microsoft Excel for data organization and manipulation. • Strong attention to detail and organizational skills with the ability to manage multiple tasks simultaneously. • Excellent communication skills, both written and verbal. • Ability to learn quickly and adapt in a fast-paced environment.

• Email Campaign Execution: Build, test, and schedule marketing emails using Salesforce Account Engagement, ensuring accuracy and timely deployment.

• List Management: Build targeted lists for marketing campaigns by segmenting leads based on predefined criteria. Upload and manage contact lists within Salesforce Account Engagement ensuring accurate data and lead assignment.

• Data Accuracy: Update, maintain, and ensure the accuracy of lead, contact, and campaign records in Salesforce. Regularly review and clean data to support campaign performance and reporting.

• Collaboration: Work closely with the revenue marketing and operations teams to ensure seamless execution of campaigns and alignment with company goals.

• Reporting Support: Assist in tracking campaign performance metrics and generating basic reports to provide insights into email and campaign effectiveness.

Note :

• Knowledge of HTML for email customization. • Basic understanding of B2B marketing and sales processes.

Exciting Projects: We focus on industries like High-Tech, communication, media, healthcare, retail and telecom. Our customer list is full of fantastic global brands and leaders who love what we build for them.

Collaborative Environment: You Can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities!

Work-Life Balance: GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules, opportunities to work from home, and paid time off and holidays.

Professional Development: Our dedicated Learning & Development team regularly organizes Communication skills training(GL Vantage, Toast Master),Stress Management program, professional certifications, and technical and soft skill trainings.

Excellent Benefits: We provide our employees with competitive salaries, family medical insurance, Group Term Life Insurance, Group Personal Accident Insurance , NPS(National Pension Scheme ), Periodic health awareness program, extended maternity leave, annual performance bonuses, and referral bonuses.

Fun Perks: We want you to love where you work, which is why we host sports events, cultural activities, offer food on subsidies rates, Corporate parties. Our vibrant offices also include dedicated GL Zones, rooftop decks and GL Club where you can drink coffee or tea with your colleagues over a game of table and offer discounts for popular stores and restaurants!