Marketing Coordinator

Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations

GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications

GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education

When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 100,000 students worldwide

When you decide to work with GUS, you will be joining an industry leading, global organisation that has a reach in over 150 different countries

Position:

This position will report directly to Marketing Manager and Head of Marketing & Communications

The successful candidate for this role will be responsible for executing social media strategies and campaigns, communicating with students, creating content for social media, organizing events and producing video and photo content

Marketing Coordinator will also collaborate with key players on the Marketing & Communications team and other departments to assist with various projects and campaigns as needed

Job Responsibilities:

Support the marketing department by creating and scheduling social media content

Maintaining and updating social media calendar

Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data

Plan and manage various online and on-campus events

Create photo and video content as needed

Manage and oversea media release forms

Manage and coordinate filming schedules

Work with 3rd party videographers and photographers

Discover any current marketing and social media trends that may be applicable

Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms

Execute social media strategy on all platforms

Create engaging content in text, image, and video format

Collaborate with designers and copywriters on creating informative, attractive content

Measure all social media traffic

Define social media KPIs

Collaborate with other teams and stakeholders

Facilitate conversations online with students, respond to comments daily, build and maintain an online community

Report on online feedback and reviews from students

Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic

Oversee the layout of all social media accounts

Suggest ways to optimize content and attract prospective students

Measure campaign success

Use social media marketing tools to improve efficiency and manage all accounts effectively

Work closely with current students and alumni on content creation

Requirements:

Bachelor’s degree in marketing, or similar

Past work experience as a marketing coordinator or similar role

Must be Spanish speaking

Knowledge of traditional and digital marketing, content marketing, and social media marketing

Excellent English writing and communication skills

Proficiency in full Microsoft Office suite

Must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines

Working knowledge of design and email software

Knowledge and expertise with multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube

Ability to deliver creative text, image, and video content

Familiar with marketing channels and online marketing strategies

Ability to grasp future digital technology trends and act on them proactively

Strong attention to detail

Other information:

Please note this position is only available on our Consultancy Agreement

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company

We will screen all applicants and select candidates whose qualifications meet our requirements

We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process

Please share your CV in English

We wish you every success

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief