Group Product Manager - Oncology

Role & responsibilities

1. Strategic Brand Management:

• Global Brand Oversight: Lead the oncology product portfolio with a global perspective, ensuring alignment with international standards, regulatory compliance, and market-specific requirements.
• Brand Plan Development: Analyze internal and external market data to create an informed brand strategy. Conduct in-depth primary and secondary research, and establish objectives focused on market share growth, positioning, segmentation, and targeting.
• Brand Mix & Execution: Formulate a comprehensive brand mix and implement action plans tailored to achieve strategic objectives.

2. Market Performance Analysis:

• Performance Tracking: Monitor and assess brand performance metrics, including growth, market share, and financial performance against defined objectives. Utilize both internal and external data sources to identify performance gaps and validate strategies.
• Course Correction: Initiate timely adjustments based on performance analysis, ensuring continuous brand alignment with market dynamics.

3. New Product Launch Leadership:

• Launch Planning and Execution: Oversee the end-to-end process for new molecule or product launches, including preparation of launch calendars, coordination with cross-functional teams (e.g., Business Development, R&D, Medical, Packaging, Production, Legal), and brand registration.
• 360° Launch Approach: Design and implement pre-launch, launch, and post-launch activities to maximize product visibility and acceptance within target markets.
• Field Force Enablement: Equip field teams with the right communication tools and training, ensuring consistent messaging and engagement with healthcare providers and specialists.

4. Financial Planning and Forecasting:

• Sales Forecasting & Budgeting: Utilize historical sales data and market opportunity analysis to set financial targets and promotional budgets. Align financial planning with divisional growth objectives and ensure efficient resource allocation.

5. Promotional Campaigns & KOL Engagement:

• Campaign Strategy & Execution: Develop impactful promotional campaigns, including CMEs, targeting oncologists and key stakeholders. Foster relationships with Key Opinion Leaders (KOLs) to strengthen brand credibility and influence.
• Field Engagement: Regularly engage with the field force to monitor campaign effectiveness, capture feedback, and share best practices.

6. Cross-functional Coordination:

• Division-wide Collaboration: Partner with cross-functional teams to ensure brand alignment with organizational goals. Act as a divisional representative on cross-functional projects, contributing strategic insights and supporting divisional objectives.

7. Sales-to-Expense Management:

• Performance Tracking: Monitor brand-specific sales vs. expense ratios and course correct as needed. Provide monthly performance reviews to the marketing leadership team.

Preferred candidate profile

• Education: B.Sc / B.Pharm + MBA/PGDM/MMS
• Work Experience: Minimum 6-8 years of experience in product management, ideally within the oncology domain. Experience in managing global brands or successfully launching new molecules is highly desirable.