Key Accounts Manager

Key Accounts Manager (Mugi Home Care Products-Liquid Detergents)

Modern Trade

The Candidate is responsible for overseeing sales operations, meeting targets and managing the sales team in the region. Candidates for this position must have strong customer service and communication skills, both written and oral. Able to handle the role independently.

• Prepare the Modern Trade sales strategy & growth plans in line with business strategy.
• Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Category Share parameters
• Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy
• Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.
• Category management and Promotion planning
• Driving operational efficiency for modern trade channel
• Monitoring performance and taking corrective actions
• Responsible for achieving planned sales by channel and customer
• Achieving consistent growth by managing various internal and external stakeholders
• Work within allocated promotional cost and ensure effective spending in driving sales and brand building
• Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
• Negotiate favorable annual trading and logistic contract with chain
• Provide trade information, competitor's activities and market intelligent to company
• Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts
• Resolve customer's trade issues, complaints and operational matters.
• Manage and review outstation outlets through frequent market visit and liaising with local Sales Management
• Work closely with Marketing head & KA Executives in achieving company's objective and vision

Handling National chain & Regional Chain

D-mart, Reliance Smart, More super market, Spar, Nuts & Spices Brown tree, Grace Super Market, Jeyachandran Textile, Amma naana