Marketing Executive(Campaigns)

Sr. Executive Martech in Marketing department at Geojit Financial Services Ltd., will be responsible for for creating and sending targeted communication to clients using martech tools. He/She should have a strong background in HTML creation, computer skills, and experience in mailer campaigns and creative HTML creations.

 Essential Duties and Responsibilities: 

• Create and send targeted communication to clients using martech tools.
• Design and develop visually appealing HTML emails and newsletters. 
• Develop and implement effective automated templates and campaigns involving multiple channels like emailers, whats app, SMS, RCS, web/ app Push notifications etc.
• Manage and maintain email lists, logs, reports and other regulatory requirements ensuring data accuracy.
• Vendor management Manage the end to end of automation platform from feature implementations, support request, API integrations, data management etc.
• Collaborate with technologies team, IT team for technical support. 
• Collaborate with the multiple internal teams to understand their requirement and initiating the campaigns. 
• Manage purchase requisitions, purchase orders, and payments for marketing-related expenses.