Genrobotic Innovations - Senior Marketing Manager (4-6 yrs)

We are looking for a Senior Marketing Manager with 4+ years of experience in marketing, lead generation, and brand building.

The ideal candidate should have a strong understanding of marketing collaterals, customer psychology, and digital strategy to drive business growth in B2B and B2G markets.

This role requires a strategic thinker who can lead high-impact marketing campaigns, craft compelling brand narratives, and enhance market presence.

The candidate should be data-driven, creative, and proactive, with a passion for storytelling, customer engagement, and social impact through technology-driven innovation.

Job Responsibilities:

- Develop and execute high-impact marketing campaigns to enhance brand presence and generate leads.

- Create persuasive, high-quality marketing collaterals tailored to various customer segments.

- Optimize and manage marketing budgets to maximize return on investment (ROI).

- Drive lead generation and demand generation efforts in B2B and B2G markets.

- Plan and implement performance marketing strategies, including Google Ads and LinkedIn Ads.

- Craft engaging and SEO-optimized content to boost organic traffic.

- Utilize marketing automation tools (e.g, HubSpot, Salesforce) for campaign management and customer relationship nurturing.

- Strengthen brand positioning through organic and paid social media strategies.

- Analyze data using Google Analytics and other tracking tools to refine marketing efforts.

- Manage public relations campaigns and execute high-impact events.

- Collaborate cross-functionally with sales, product, and leadership teams to drive revenue growth.

- Lead and mentor marketing teams, fostering a high-performance culture.

- Qualification: MBA/BBA in Marketing, Communications, or a related field preferred.

Experience: 4+ Years.

Skills Required:

- Strong Understanding of Marketing Collaterals - Ability to create persuasive, high-impact sales and marketing materials tailored to different customer segments.

- High Execution Skills - Ability to drive marketing projects from concept to execution with efficiency.

- Budget Management & Optimization - Expertise in managing and optimizing marketing budgets for maximum ROI.

- Self-Initiative & Problem Solving - A proactive, solution-oriented approach to marketing challenges.

- Deep Knowledge of Customer Psychology - Expertise in understanding buyer behavior, emotional triggers, and decision-making patterns.

- Lead Generation & Demand Generation - Proven track record of B2B and B2G lead generation success.

- Performance Marketing & Digital Advertising - Experience in Google Ads, LinkedIn Ads, and data-driven ad optimization.

- Content Marketing & SEO - Ability to craft engaging, high-ranking content that drives organic traffic.

- Marketing Automation & CRM - Hands-on experience with HubSpot, Salesforce, or similar CRM tools.

- Social Media & Brand Positioning - Strong understanding of organic and paid social media growth strategies.

- Data Analysis & Reporting - Proficiency in Google Analytics, performance tracking, and data-driven decision-making.

- Public Relations & Event Management - Experience in handling media, PR campaigns, and high-impact events.

- Communication & Leadership - Strong verbal and written communication skills with the ability to lead teams.

- Collaboration & Cross-Functional Coordination - Ability to work closely with sales, product, and leadership teams to drive revenue growth.