Senior Marketing Executive (1-4 yrs)

Key Skills :

- Over 4 years of work experience in an agency or brand environment.

- Proficient in communication development, influencer marketing, and collaborating with creative agencies on digital projects.

- Hands-on experience in managing digital marketing tasks such as:

- SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

- Reach and frequency campaigns (ATL)

- Working with products like WhatsApp for Business (preferred).

Responsibilities :

- Lead and scale the rapidly growing WhatsApp channel for the filters business, transforming it into the highest revenue contributor.

- Manage the brand's always-on digital presence through robust strategies involving SEO, SEM, and influencer marketing plans.

- Oversee media planning (top-of-the-funnel activities) to drive brand growth and visibility.