Key Account Manager - eCommerece (3-5 yrs)

Key Responsibilities:

Account Management and Strategy:

- Serve as the primary point of contact for platform partners to build strong relationships and maximize account performance.

- Develop and execute tailored strategies for each platform to meet revenue, profitability, and market share goals.

- Negotiate for better visibility opportunities, promotional placements, and platform-specific ad campaigns.

PPC Campaign Management:

- Plan, execute, and optimize PPC campaigns on Amazon, Flipkart, and other marketplaces to drive traffic, visibility, and sales.

- Monitor campaign performance metrics (ACOS, ROAS, CTR, CPC) and implement data-driven optimizations to improve ROI.

- Conduct regular keyword research and A/B testing to refine targeting strategies.

Performance Optimization:

- Analyze sales data to identify growth opportunities and address inefficiencies in product listings, pricing, and campaign strategies.

- Collaborate with internal teams to enhance product listings, improve content quality, and optimize SEO for better organic ranking.

P&L Ownership:

- Take full ownership of the profit and loss statement of assigned account, ensuring all revenue and expense targets are met.

- Optimize promotional spends, discounts, and marketing budgets to maximize profitability.

Operational Excellence:

- Coordinate with supply chain teams to ensure inventory availability and adherence to platform SLA requirements.

- Resolve operational challenges such as chargebacks, penalties, or discrepancies in catalog listings.

Reporting and Insights:

- Generate and present detailed performance reports with actionable insights for continuous improvement.

- Stay updated with platform trends, algorithm changes, and advertising innovations to maintain a competitive edge.

Experience:

- 3-5 years of experience in e-commerce account management, preferably in the fashion or lifestyle category.

- Proven experience in managing and optimizing PPC campaigns on Amazon, Flipkart, or other major e-commerce platforms.

Skills:

- Expertise in e-commerce advertising platforms and tools like Amazon Advertising Console, Flipkart Ads, and related analytics dashboards.

- Proficiency in analysing data and identifying actionable growth opportunities.

- Strong communication, negotiation, and relationship management skills.

Traits:

- Analytical and data-driven mindset with attention to detail.

- Ability to work in a fast-paced environment and manage multiple accounts simultaneously.

- Certification in Amazon Advertising or similar programs is a plus.