Marketing Specialist

An SEO Executive is responsible for developing optimized web content and implementing SEO strategies to improve website traffic. They work closely with the marketing team to achieve SEO objectives, measure SEO success and ROI, and help maintain the website's architecture to ensure it is user-friendly. They also drive a company's growth by identifying and converting potential customers through digital marketing channels.

*Responsibilities:*

* Conducting on- and off-site SEO analysis of web competition.

* Using Google Analytics to conduct regular performance reports.

* Creating high-quality SEO content and assisting with blog content.

* Leading keyword research and content optimization.

* Developing and executing lead generation strategies across various digital platforms.

* Creating and managing targeted campaigns on social media platforms.

* Optimizing landing pages for better conversion rates.

* Utilizing SEO strategies to drive organic traffic.

* Nurturing leads through automated email marketing campaigns and personalized follow-ups.

*Required Skills:*

* Extensive experience in SEO.

* Working knowledge of Google Analytics.

* Thorough understanding of web design and site structures.

* Good knowledge of back link analysis.

* Proficiency in SEO, SEM, and PPC strategies.

* Experience with social media platforms and analytics tools.

* Knowledge of email marketing and CRM systems.

* Ability to analyze data and generate actionable insights.

* Strong written and verbal communication skills.

* Familiarity with marketing automation tools and software.