Marketing Executive

JOB TITLE: Marketing Executive

REPORTS TO TITLE: Marketing Manager

BUSINESS FUNCTION/ SUB-FUNCTION: Marketing and Student Recruitment

LOCATION: Noida

Job description

Roles and Responsibilities:

- Working closely with our Marketing Manager and production team, you will create copy and accompanying imagery to optimize our communications channels and hone our brands tone of voice, whilst managing our content calendar.

- Ensure collateral items are printed and distributed on time and to briefed location

- Ensure effective communication with key stakeholders (internal and external) producing briefing materials and updates as required.

- Maintaining database of collateral and campaign archive ensuring It is well maintained and easily accessible.

- Work closely with cross-functional teams to uphold and enhance the brand image.

- Translate our core messaging and product into a mix of educational, conversational, and sales-focused emails centered on leveraging brand & product USPs and needs.

- Assist in communicating updates and plans with stakeholders, ensuring that on ground business development teams are briefed appropriately.

- Act as the first point of contact for all enquiries relating to collateral ensuring all items are correctly briefed and ready for scheduling.

- To demonstrate professionalism in the role as a representative of GBS, incorporating GBS core values in the delivery of duties.

- To observe equality and diversity practices and procedures and always promote equality of opportunity.

WHO YOU ARE:

• At least 2-3 years of marketing experience, ideally B2B and ed-tech
• Experience across a broad range of marketing channels, print and events.
• Excellent communication skills, both written and verbally
• Experience in using marketing automation, CRMs, and sales automation tools (Zoho & Salesforce is an advantage)
• Experience in collaborating closely with sales teams, including briefing on programs, and translating strategic requirements into tactical event execution.
• Results driven and a strong team player, demonstrating good collaboration skills.
• Able to understand the bigger picture to build comms strategy and deliver value to the business.
• Strong understanding of B2B marketing, especially in a start-up/scale-up organization
• Organized, able to priorities and deliver quickly.