Gameskraft - Associate Director - Performance Marketing (7-8 yrs)

About Gameskraft:.

- Gameskraft is one of India's largest gaming companies operating across Skill based Real Money Gaming products in Rummy, Daily Fantasy Sports, Poker, Casual Games, B2B and more.

- We have over 600 employees based out of Bangalore.

- Founded in 2017, we are a gaming company founded by passionate gamers with a strong pedigree.

- Our founding team and leadership team have been instrumental in building and scaling technology, gaming, and consumer internet companies such as Myntra, Flipkart, Google, Zynga, GSN Games, Moonfrog Labs, Grofers, Swiggy, Paytm, Snapdeal, Makemytrip, OYO, CA Technologies, Arcot, Ola among others.

- They are also esteemed alumni of premium Indian institutes like IIT, IIM, BHU, ISB, NIT, NSIT etc.

- Gameskraft grew rapidly and achieved profitability very fast due to our very successful Rummy business built on core tenets of delivering fun through superior technology, innovation for consumers, delightful design and UX, and quality customer support.

- Today, Gameskraft is a bootstrapped Unicorn of India with ambitions to grow the gaming ecosystem in India, enable fun and entertainment responsibly, and leverage the great Indian talent to disrupt the global gaming industry.

Gameskraft is also a Principal member of the All-India Gaming Federation (AIGF).

Our Brands:.

- Our flagship brand, 'RummyCulture', is the #1 Rummy gaming brand in India by DAU and Revenue.

- It also holds the Guinness World Record for "Largest Online Rummy Tournament".

- Our brand ambassadors include sporting superstars such as Harbhajan Singh, Mahesh Bhupati, Abhinav Bindra, and Pankaj Advani.

- 'Gamezy' is our brand in Fantasy & Casual gaming segment that pioneered Industry first consumer features.

- Star batsman K L Rahul is our brand ambassador.

- 'Pocket52' was fully acquired by Gameskraft in 2021 and operates in the Poker segment.

- Pocket52 is India's 4th largest poker brand currently.

- 'Playerzpot' a leading gaming super-app is an investee company of Gameskraft.

Job Description - Associate Director Performance Marketing.

- This role is for our Rummy Brand we are seeking a dynamic and results-oriented Associate Director of Marketing to lead our efforts in growing the rummy business in India.

- The ideal candidate will have an understanding of the Indian poker market, with a focus on maintaining ROI positivity while driving growth.

- This role requires hands-on experience in performance marketing, organic growth strategies, growth marketing, and product marketing to reduce blended customer acquisition costs and improve per-user revenues.

- The Director of Marketing will be responsible for both short-term and long-term execution planning to achieve our business goals.

- You will be working with super energetic and entrepreneurial people, feel free to use their skills and energies.

What you'll do:.

- Define short / mediumand long-term marketing / branding strategies to support overall strategy and objective & Leading Marketing, Brand, Partnerships, Creative & Communication.

- Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention, with a focus on ROI positivity.

- Lead and manage a high-performing marketing team, providing mentorship, guidance, and support to achieve key performance indicators (KPIs).

- Implement performance marketing campaigns across various channels, including digital advertising, social media, influencer marketing, and affiliate partnerships, to acquire high-value users cost-effectively.

- Drive organic growth initiatives, including search engine optimization (SEO), content marketing, app store optimization (ASO), and community building, to increase brand visibility and user acquisition.