Gameskraft - Manager - Performance Marketing (5-6 yrs)

Manager - Performance Marketing

About the job:

What you will do:

- You will be working/managing campaigns across FB, Google, DV360, Paid media buys & other programmatic / DSP platform

- You will be responsible for strategizing and executing plans to acquire new playing users at the most optimized cost

- Some key metrics that you would be owning: New user Acquisition, Cost per new user, User Quality, Funnel Conversion Rates like Reg/Installs, Deposits/Installs, etc.

- Work with the product marketing team to enable activation journeys for the respective channels/ acquisition cohorts to drive CAC efficiency.

- Liaise with product/ tech to enable features/flows/events that improve the acquisition funnel.

- Constantly run A/B experiments to identify scalable or metric moving opportunities.

- You will be using world-class BI and communication tools to move the ship in the right direction.

- Need to have a good understanding of tools like GTM, GA, Adobe, Or MMP platforms like Appsflyer, Adjust.

- Keep growing the new user acquisitions, month on month, simple.

What can you expect?

- A fast-paced and young work environment focusing on product innovation and personal growth.

- Massive and direct impact on the work you do.

- A high performance, high velocity environment at the cutting edge of growth and technology in the online gaming industry.

- Rubbing shoulders with some of the brightest & passionate people around.

- A culture of taking ownership, sharing ideas and growing along with each product we launch.

- We are looking for people with good intentions.

- Those who will take more ownership to properly utilize the freedom that Gameskraft gives its Krafters.