Senior Marketing Manager ( Creative )

Roles & Responsibilities

Creative Strategy Development: Drive the development of a comprehensive user acquisition creative strategy aligned with business objectives and market trends.
Research and Insights: Conduct in-depth research on mobile gaming creatives & share insights related to creative trends/ messaging opportunities/format/copy/user motivation with larger team on weekly basis.
Campaign Conceptualization: Conceptualize impactful storyline/narrative for performance marketing campaign assets across various digital channels
Collaboration: Work closely with cross-functional teams including campaign, product, analytics, in-house art team
Creative Asset Management: Oversee the creation and optimization of creative assets, ensuring consistency with brand guidelines, line of communication, and campaign objectives.
Performance Analysis: Analysis of campaign performance metrics to identify opportunities for optimization and growth.
Persona-Driven Research:- Understand target personas for our game and develop ad creatives that resonate with their interests and preferences.
Creative Experiments (Play Store/App Store Experiments): Conceptualize, execute & iterate App/Play Store experiments (game screenshots) to deliver on KPIs.

Requirements
MBA or Masters degree from prestigious advertising/communication school
10-12 years of proven experience & deep experience in creative strategy, conceptualizing ads ((animated video, UGCs, static banners, text ads) ) for different platforms (google UAC, Meta, TikTok, Unity etc) for performance marketing campaigns.
App marketing experience is a plus
Good research skills, curious and interested in learning about new cultures & geos
Heavy interest in US pop culture
Copywriting skills will be a plus
Should have basic understanding of digital marketing
Hands-on experience in copywriting, conceptualizing video ads
Experience of being in gaming UA team will be an added advantage
Ability to present strong opinions on critical decisions and creative best practices
Attention to detail, strong creative aesthetics & project management skills
Passionate about playing mobile games .